Who owns the ACT ON THE IMPORTANT DON'T REACT TO THE URGENT trademark?

The ACT ON THE IMPORTANT DON'T REACT TO THE URGENT trademark is owned by Franklin Covey Co.

What class is the ACT ON THE IMPORTANT DON'T REACT TO THE URGENT trademark registered in?

The ACT ON THE IMPORTANT DON'T REACT TO THE URGENT trademark is registered in Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services).

What is the serial number for ACT ON THE IMPORTANT DON'T REACT TO THE URGENT?

The USPTO serial number for ACT ON THE IMPORTANT DON'T REACT TO THE URGENT is 87328324.

What is the registration number for ACT ON THE IMPORTANT DON'T REACT TO THE URGENT?

ACT ON THE IMPORTANT DON'T REACT TO THE URGENT is registered under USPTO registration number 5421414.

ACT

USPTO Trademark Record

REGISTERED

ACT ON THE IMPORTANT DON'T REACT TO THE URGENT

SN 87328324·Reg 5421414·Filed Feb 08, 2017

Owner Franklin Covey Co

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Education; providing of training; entertainment; sporting and cultural activities.

ACT ON THE IMPORTANT DON'T REACT TO THE URGENT (Serial No. 87328324), Registration No. 5421414, is a registered US trademark filed on Feb 08, 2017 by Franklin Covey Co. This trademark covers Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services).

Section 8/9 declaration window: March 13, 2028

Mark Intelligence

ACT ON THE IMPORTANT DON'T REACT TO THE URGENT (Reg. #5421414) is a registered US trademark that has been protecting its owner, Franklin Covey Co, since 2017. The mark covers Class 016 (Paper goods, books & stationery) and Class 041 (Education & entertainment services) respectively. Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 08, 2017

SERIAL

87328324

REG#

5421414

REGISTERED

Mar 13, 2018

Owner

Applicant

Franklin Covey Co

Entity

Corporation

State

Address

13907 South Minuteman Drive, Suite 500, Legal Services Department, Draper, UT, 84020

Country

Attorney

NameHope Hamilton

Law firm

Hope Hamilton Holland & Hart LLP

Docket

120225.0006

Address

P.O. Box 8749, Attn: Trademark Docketing, Denver, CO 80201-8749, United States

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Filing Information

StatusREGISTERED

Filing DateFeb 08, 2017

Serial Number87328324

Registration No.5421414

Registration DateMar 13, 2018

Status DateSep 14, 2024

Published for OppositionDec 26, 2017

Next RenewalMarch 13, 2028

Mark TypeStandard characters

Attorney Docket120225.0006

Status DescriptionLive and registered, Section 8 and 15 accepted

Filing Signals

FILED

2017

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Sep 12, 2011

First use in commerce: Sep 12, 2011

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Sep 12, 2011

First use in commerce: Sep 12, 2011

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

40 events

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 16, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 16, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 16, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 16, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Sep 14, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 14, 2024

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 14, 2024

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Mar 06, 2024

TEAS SECTION 8 & 15 RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 20, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 20, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 20, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 20, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 20, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Mar 13, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 12, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 12, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 12, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 25, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 25, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

Apr 25, 2022

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 25, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 17, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 17, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 30, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 30, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

REGISTERED-PRINCIPAL REGISTER

Mar 13, 2018

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Dec 26, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 26, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 06, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 15, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 30, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 30, 2017

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 30, 2017

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 04, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 04, 2017

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

May 04, 2017

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 04, 2017

NON-FINAL ACTION E-MAILED

NOTICE OF PSEUDO MARK E-MAILED

Feb 14, 2017

NOTICE OF PSEUDO MARK E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 13, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

ACT ON THE IMPORTANT DON'T REACT TO THE URGENT

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Other Marks by Franklin Covey Co

Other Marks in Class 016 — Paper goods, books & stationery

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