Who owns the ALLURE trademark?

The ALLURE trademark is owned by BASF CORPORATION.

What class is the ALLURE trademark registered in?

The ALLURE trademark is registered in Class 021 (Household utensils, cookware & glassware).

What is the serial number for ALLURE?

The USPTO serial number for ALLURE is 74118569.

What is the registration number for ALLURE?

ALLURE is registered under USPTO registration number 1658243.

Sealvo

Home Search: ALLUREALLURE #74118569

Back

Updated Sep 17, 2026·9 searches this week

View on USPTO TSDR Find similar marks

ALL

USPTO Trademark Record

REGISTERED

ALLURE

SN 74118569·Reg 1658243·Filed Nov 23, 1990

Owner BASF CORPORATION

Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

ALLURE (Serial No. 74118569), Registration No. 1658243, is a registered US trademark filed on Nov 23, 1990 by BASF CORPORATION. This trademark covers Class 021 (Household utensils, cookware & glassware).

Section 8/9 declaration window: September 24, 2031

Conflict Analysis

Full conflict analysis for ALLURE (SN 74118569) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

ALLURE (Reg. #1658243) is a registered US trademark that has been protecting its owner, BASF CORPORATION, since 1990. The mark covers Class 021 (Household utensils, cookware & glassware). Goods and services include Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 23, 1990

SERIAL

74118569

REG#

1658243

REGISTERED

Sep 24, 1991

Filing Information

StatusREGISTERED

Filing DateNov 23, 1990

Serial Number74118569

Registration No.1658243

Registration DateSep 24, 1991

Status DateNov 16, 2021

Published for OppositionJul 02, 1991

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 021Household utensils, cookware & glassware

US codes: 050

First use anywhere: Mar 23, 1989

First use in commerce: Mar 23, 1989

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

28 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 10, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 10, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 10, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 16, 2021

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 16, 2021

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Nov 16, 2021

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Nov 16, 2021

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jun 29, 2021

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Sep 24, 2020

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 28, 2018

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 16, 2011

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 16, 2011

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Sep 16, 2011

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Aug 18, 2011

TEAS SECTION 8 & 9 RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 23, 2009

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 28, 2009

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

CASE FILE IN TICRS

Nov 20, 2007

CASE FILE IN TICRS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 18, 2004

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 18, 2001

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Nov 18, 2001

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Sep 13, 2001

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jun 20, 1997

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Mar 17, 1997

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Sep 24, 1991

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jul 02, 1991

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jun 01, 1991

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 09, 1991

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Apr 05, 1991

ASSIGNED TO EXAMINER

Other Marks by BASF CORPORATION

Additional USPTO filings from the same owner.

BOR

BOROTEC

87439187

BASF Corporation

REGISTERED

ATT

ATTASORB

74654576

BASF CORPORATION

REGISTERED

SOU

SOUTHEAST TEXAS PIPELINES LLC

97008215

BASF Corporation

REGISTERED

SPR

SPRAYTITE

78360312

BASF CORPORATION

REGISTERED

Other Marks in Class 021 — Household utensils, cookware & glassware

Recently filed and registered marks in the same international class.

ALL

ALLURE

90527083

Aladdin Temp-Rite LLC

REGISTERED

ALL

ALLURE

86657052

Amrapur Overseas, Inc.

ABANDONED

ALL

ALLURE

87846012

Advance Magazine Publishers Inc.

ABANDONED

ALL

ALLURE

75503403

ALADDIN TEMP-RITE LLC

ABANDONED

Other Marks by Floyd Trillis III

Additional USPTO filings handled by the same attorney of record.

ZOR

ZORINA

97910868

REGISTERED

GLU

GLU-L

97874120

REGISTERED

TRO

TROPICAL ROOFING PRODUCTS

88468574

REGISTERED

TRO

TROPICAL ROOFING PRODUCTS

88422950

REGISTERED

ALLURE

Run a conflict check

Other Marks by BASF CORPORATION

Other Marks in Class 021 — Household utensils, cookware & glassware

Other Marks by Floyd Trillis III

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company