Who owns the ALLURE OF THE DESERT trademark?

The ALLURE OF THE DESERT trademark is owned by Allure Of The Desert.

What class is the ALLURE OF THE DESERT trademark registered in?

The ALLURE OF THE DESERT trademark is registered in Class 043 (Food & beverage services, hospitality).

What is the serial number for ALLURE OF THE DESERT?

The USPTO serial number for ALLURE OF THE DESERT is 98805313.

What is the registration number for ALLURE OF THE DESERT?

ALLURE OF THE DESERT is registered under USPTO registration number 8120807.

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Updated Oct 8, 2026·19 searches this week

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USPTO Trademark Record

REGISTERED

ALLURE OF THE DESERT

SN 98805313·Reg 8120807·Filed Oct 16, 2024

Owner Allure Of The Desert

Services for providing food and drink; temporary accommodation.

ALLURE OF THE DESERT (Serial No. 98805313), Registration No. 8120807, is a registered US trademark filed on Oct 16, 2024 by Allure Of The Desert. This trademark covers Class 043 (Food & beverage services, hospitality).

early section 8: January 27, 2032

Mark Intelligence

ALLURE OF THE DESERT (Reg. #8120807) is a registered US trademark that has been protecting its owner, Allure Of The Desert, since 2024. The mark covers Class 043 (Food & beverage services, hospitality). Goods and services include Services for providing food and drink; temporary accommodation.. The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 16, 2024

SERIAL

98805313

REG#

8120807

REGISTERED

Jan 27, 2026

Filing Information

StatusREGISTERED

Filing DateOct 16, 2024

Serial Number98805313

Registration No.8120807

Registration DateJan 27, 2026

Status DateJan 27, 2026

Published for OppositionApr 22, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 043Food & beverage services, hospitality

US codes: 100, 101

First use anywhere: Oct 16, 2024

First use in commerce: Oct 16, 2024

Services for providing food and drink; temporary accommodation.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

20 events

REGISTERED-PRINCIPAL REGISTER

Jan 27, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 27, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ASSIGNED TO EXAMINER

Jan 08, 2026

ASSIGNED TO EXAMINER

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 08, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jan 08, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Dec 22, 2025

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Dec 15, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jun 17, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

TEAS STATEMENT OF USE RECEIVED

Jun 17, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jun 17, 2025

USE AMENDMENT FILED

PUBLISHED FOR OPPOSITION

Apr 22, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 22, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 16, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 16, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 16, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 25, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Mar 24, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Oct 16, 2024

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 16, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

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