Who owns the ALWAYS SMOOTH trademark?

The ALWAYS SMOOTH trademark is owned by MOLSON COORS BEVERAGE COMPANY USA LLC.

What class is the ALWAYS SMOOTH trademark registered in?

The ALWAYS SMOOTH trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for ALWAYS SMOOTH?

The USPTO serial number for ALWAYS SMOOTH is 87048978.

What is the registration number for ALWAYS SMOOTH?

ALWAYS SMOOTH is registered under USPTO registration number 5109786.

Sealvo

Home Search: ALWAYS SMOOTHALWAYS SMOOTH #87048978

Back

Updated Oct 18, 2026·34 searches this week

View on USPTO TSDR Find similar marks

ALW

USPTO Trademark Record

REGISTERED

ALWAYS SMOOTH

SN 87048978·Reg 5109786·Filed May 25, 2016

Owner MOLSON COORS BEVERAGE COMPANY USA LLC

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

ALWAYS SMOOTH (Serial No. 87048978), Registration No. 5109786, is a registered US trademark filed on May 25, 2016 by MOLSON COORS BEVERAGE COMPANY USA LLC. This trademark covers Class 032 (Beer & non-alcoholic beverages).

Section 8/9 declaration window: December 29, 2036

Mark Intelligence

ALWAYS SMOOTH (Reg. #5109786) is a registered US trademark that has been protecting its owner, MOLSON COORS BEVERAGE COMPANY USA LLC, since 2016. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

May 25, 2016

SERIAL

87048978

REG#

5109786

REGISTERED

Dec 27, 2016

Filing Information

StatusREGISTERED

Filing DateMay 25, 2016

Serial Number87048978

Registration No.5109786

Registration DateDec 27, 2016

Status DateApr 17, 2026

Published for OppositionOct 11, 2016

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

First use anywhere: Jan 01, 2005

First use in commerce: Jan 01, 2005

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

34 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 17, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 17, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 17, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 17, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 10, 2026

TEAS SECTION 8 & 9 RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 08, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 08, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 08, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jan 08, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 27, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 04, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 04, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 04, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 04, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 04, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Mar 04, 2025

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 05, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 05, 2023

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

May 05, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Oct 25, 2022

TEAS SECTION 8 & 15 RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 10, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 10, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Feb 10, 2022

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 10, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Dec 27, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Apr 08, 2020

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Dec 27, 2016

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Oct 11, 2016

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 11, 2016

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 21, 2016

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 07, 2016

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Sep 01, 2016

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 01, 2016

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 28, 2016

NEW APPLICATION ENTERED

Other Marks by MOLSON COORS BEVERAGE COMPANY USA LLC

Additional USPTO filings from the same owner.

MIL

MILWAUKEE'S BEST ICE MB

87333544

MOLSON COORS BEVERAGE COMPANY USA LLC

REGISTERED

MIL

MILWAUKEE'S BEST LIGHT MB

87333550

MOLSON COORS BEVERAGE COMPANY USA LLC

REGISTERED

PLA

PLANK ROAD BREWERY

75041929

MOLSON COORS BEVERAGE COMPANY USA LLC

REGISTERED

CRU

CRUZ BLANCA

86254257

MOLSON COORS BEVERAGE COMPANY USA LLC

REGISTERED

Other Marks in Class 032 — Beer & non-alcoholic beverages

Recently filed and registered marks in the same international class.

ALW

ALWAYS

74320157

Coca-Cola Company, The

REGISTERED

SHO

SHOCKINGLY SMOOTH

99140745

Monster Energy Company

REGISTERED

SMO

SMOOTH RIDER

98757266

Southern Tier Brewing Company, LLC

REGISTERED

SMO

SMOOTH DAY

98647761

UAB "Monartus"

REGISTERED

Other Marks by Eric Carlson

Additional USPTO filings handled by the same attorney of record.

MIL

MILWAUKEE'S BEST ICE MB

87333544

REGISTERED

MIL

MILWAUKEE'S BEST LIGHT MB

87333550

REGISTERED

PLA

PLANK ROAD BREWERY

75041929

REGISTERED

CRU

CRUZ BLANCA

86254257

REGISTERED

ALWAYS SMOOTH

Run a conflict check

Other Marks by MOLSON COORS BEVERAGE COMPANY USA LLC

Other Marks in Class 032 — Beer & non-alcoholic beverages

Other Marks by Eric Carlson

Get pre-filing clearance

Search 14M+ trademarks

Resources

Company