Who owns the BAD IS THE NEW GOOD trademark?

The BAD IS THE NEW GOOD trademark is owned by Mercury Advisers LLC.

What class is the BAD IS THE NEW GOOD trademark registered in?

The BAD IS THE NEW GOOD trademark is registered in Class 025 (Clothing, footwear & headgear).

What is the serial number for BAD IS THE NEW GOOD?

The USPTO serial number for BAD IS THE NEW GOOD is 99635084.

What is the registration number for BAD IS THE NEW GOOD?

BAD IS THE NEW GOOD is registered under USPTO registration number 8410557.

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Updated Oct 6, 2026·28 searches this week

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BAD

USPTO Trademark Record

REGISTERED

BAD IS THE NEW GOOD

SN 99635084·Reg 8410557·Filed Feb 05, 2026

Owner Mercury Advisers LLC

Clothing, footwear, headwear.

BAD IS THE NEW GOOD (Serial No. 99635084), Registration No. 8410557, is a registered US trademark filed on Feb 05, 2026 by Mercury Advisers LLC. This trademark covers Class 025 (Clothing, footwear & headgear).

early section 8: August 25, 2032

Mark Intelligence

BAD IS THE NEW GOOD (Reg. #8410557) is a registered US trademark that has been protecting its owner, Mercury Advisers LLC, since 2026. The mark covers Class 025 (Clothing, footwear & headgear). Goods and services include Clothing, footwear, headwear.. The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 05, 2026

SERIAL

99635084

REG#

8410557

REGISTERED

Aug 25, 2026

Filing Information

StatusREGISTERED

Filing DateFeb 05, 2026

Serial Number99635084

Registration No.8410557

Registration DateAug 25, 2026

Status DateAug 25, 2026

Published for OppositionJul 07, 2026

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Jun 15, 2025

First use in commerce: Jun 15, 2025

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

10 events

REGISTERED-PRINCIPAL REGISTER

Aug 25, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 25, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jul 07, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 07, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 01, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 05, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 02, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Feb 05, 2026

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 05, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Feb 05, 2026

APPLICATION FILING RECEIPT MAILED

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