Who owns the BASELINE trademark?

The BASELINE trademark is owned by McWhinney Holding Company, LLLP.

What is the serial number for BASELINE?

The USPTO serial number for BASELINE is 87981787.

What is the registration number for BASELINE?

BASELINE is registered under USPTO registration number 5880985.

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Updated Oct 25, 2026·15 searches this week

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BAS

USPTO Trademark Record

REGISTERED

BASELINE

Q: What class is the BASELINE trademark registered in?

The BASELINE trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 87981787·Reg 5880985·Filed Jan 25, 2018

Owner McWhinney Holding Company, LLLP

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

BASELINE (Serial No. 87981787), Registration No. 5880985, is a registered US trademark filed on Jan 25, 2018 by McWhinney Holding Company, LLLP. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: October 08, 2029

Mark Intelligence

BASELINE (Reg. #5880985) is a registered US trademark that has been protecting its owner, McWhinney Holding Company, LLLP, since 2018. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 25, 2018

SERIAL

87981787

REG#

5880985

REGISTERED

Oct 08, 2019

Filing Information

StatusREGISTERED

Filing DateJan 25, 2018

Serial Number87981787

Registration No.5880985

Registration DateOct 08, 2019

Status DateJan 13, 2026

Published for OppositionJun 19, 2018

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jan 28, 2019

First use in commerce: Jan 28, 2019

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jan 28, 2019

First use in commerce: Jan 28, 2019

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

34 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 13, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 13, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 13, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Oct 08, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 08, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 02, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 02, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 02, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Feb 02, 2022

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 02, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 02, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED-PRINCIPAL REGISTER

Oct 08, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 31, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 30, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

DIVISIONAL PROCESSING COMPLETE

Aug 27, 2019

DIVISIONAL PROCESSING COMPLETE

STATEMENT OF USE PROCESSING COMPLETE

Aug 27, 2019

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Aug 23, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Aug 23, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

DIVISIONAL REQUEST RECEIVED

Aug 12, 2019

DIVISIONAL REQUEST RECEIVED

TEAS REQUEST TO DIVIDE RECEIVED

Aug 12, 2019

TEAS REQUEST TO DIVIDE RECEIVED

TEAS STATEMENT OF USE RECEIVED

Aug 12, 2019

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Aug 12, 2019

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 06, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Feb 04, 2019

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Feb 04, 2019

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Feb 04, 2019

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 14, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jun 19, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 19, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 30, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 11, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

May 08, 2018

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 06, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 29, 2018

NEW APPLICATION ENTERED

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