Who owns the BE BEAUTIFUL. BE TRUE. BE YOU. trademark?

The BE BEAUTIFUL. BE TRUE. BE YOU. trademark is owned by Jaycee Naturals.

What class is the BE BEAUTIFUL. BE TRUE. BE YOU. trademark registered in?

The BE BEAUTIFUL. BE TRUE. BE YOU. trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for BE BEAUTIFUL. BE TRUE. BE YOU.?

The USPTO serial number for BE BEAUTIFUL. BE TRUE. BE YOU. is 98163051.

What is the registration number for BE BEAUTIFUL. BE TRUE. BE YOU.?

BE BEAUTIFUL. BE TRUE. BE YOU. is registered under USPTO registration number 7796466.

BEB

USPTO Trademark Record

REGISTERED

BE BEAUTIFUL. BE TRUE. BE YOU.

SN 98163051·Reg 7796466·Filed Sep 03, 2023

Owner Jaycee Naturals

Advertising; business management, organization and administration; office functions.

BE BEAUTIFUL. BE TRUE. BE YOU. (Serial No. 98163051), Registration No. 7796466, is a registered US trademark filed on Sep 03, 2023 by Jaycee Naturals. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: May 13, 2031

Mark Intelligence

BE BEAUTIFUL. BE TRUE. BE YOU. (Reg. #7796466) is a registered US trademark that has been protecting its owner, Jaycee Naturals, since 2023. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 03, 2023

SERIAL

98163051

REG#

7796466

REGISTERED

May 13, 2025

Owner

Applicant

Jaycee Naturals

Entity

LLC

State

Address

PO Box 490064, Lawrenceville, GA, 30049

Country

Attorney

Law firm

Jaycee Naturals

Address

PO Box 490064, Lawrenceville, GA 30049, United States

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Filing Information

StatusREGISTERED

Filing DateSep 03, 2023

Serial Number98163051

Registration No.7796466

Registration DateMay 13, 2025

Status DateMay 13, 2025

Published for OppositionJun 11, 2024

Mark TypeStandard characters

Status DescriptionLive and registered

Filing Signals

FILED

2023

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Aug 04, 2021

First use in commerce: Jun 14, 2023

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

16 events

REGISTERED-PRINCIPAL REGISTER

May 13, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 13, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 18, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 18, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 12, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Feb 12, 2025

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Dec 01, 2024

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Dec 01, 2024

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 06, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jun 11, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 11, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 22, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 06, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Apr 30, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 14, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Sep 03, 2023

NEW APPLICATION ENTERED

BE BEAUTIFUL. BE TRUE. BE YOU.

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