Who owns the BE BRAVE IN THE PURSUIT OF BEAUTY trademark?

The BE BRAVE IN THE PURSUIT OF BEAUTY trademark is owned by L'OREAL.

What class is the BE BRAVE IN THE PURSUIT OF BEAUTY trademark registered in?

The BE BRAVE IN THE PURSUIT OF BEAUTY trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for BE BRAVE IN THE PURSUIT OF BEAUTY?

The USPTO serial number for BE BRAVE IN THE PURSUIT OF BEAUTY is 98898587.

What is the registration number for BE BRAVE IN THE PURSUIT OF BEAUTY?

BE BRAVE IN THE PURSUIT OF BEAUTY is registered under USPTO registration number 7787316.

BEB

USPTO Trademark Record

REGISTERED

BE BRAVE IN THE PURSUIT OF BEAUTY

SN 98898587·Reg 7787316·Filed Dec 12, 2024

Owner L'OREAL

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

BE BRAVE IN THE PURSUIT OF BEAUTY (Serial No. 98898587), Registration No. 7787316, is a registered US trademark filed on Dec 12, 2024 by L'OREAL. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: May 06, 2031

Mark Intelligence

BE BRAVE IN THE PURSUIT OF BEAUTY (Reg. #7787316) is a registered US trademark that has been protecting its owner, L'OREAL, since 2024. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 2 opposition proceedings during prosecution.

FILED

Dec 12, 2024

SERIAL

98898587

REG#

7787316

REGISTERED

May 06, 2025

Owner

Applicant

L'OREAL

Entity

Not Provided

Address

14 Rue Royale, Paris, 75008

Country

Attorney

NameDyan Finguerra-DuCharme

Law firm

Dyan Finguerra-DuCharme Pryor Cashman LLP

Docket

20321.02659

Address

7 Times Square, New York, NY 10036, United States

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Filing Information

StatusREGISTERED

Filing DateDec 12, 2024

Serial Number98898587

Registration No.7787316

Registration DateMay 06, 2025

Status DateMay 06, 2025

Published for OppositionMar 18, 2025

Mark TypeStandard characters

Attorney Docket20321.02659

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 2× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

16 events

REGISTERED-PRINCIPAL REGISTER

May 06, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 06, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Mar 18, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 18, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 12, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

PUBLISHED FOR OPPOSITION

Jan 28, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 28, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jan 22, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Jan 06, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Jan 06, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jan 06, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Jan 06, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 06, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Dec 30, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Dec 12, 2024

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 12, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

BE BRAVE IN THE PURSUIT OF BEAUTY

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Other Marks by L'OREAL

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

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