Who owns the BE BRILLIANT, BE NATURAL, BE REAL. trademark?

The BE BRILLIANT, BE NATURAL, BE REAL. trademark is owned by Pacific Leasehold Company, LLC.

What class is the BE BRILLIANT, BE NATURAL, BE REAL. trademark registered in?

The BE BRILLIANT, BE NATURAL, BE REAL. trademark is registered in Class 014 (Precious metals, jewelry, clocks & watches).

What is the serial number for BE BRILLIANT, BE NATURAL, BE REAL.?

The USPTO serial number for BE BRILLIANT, BE NATURAL, BE REAL. is 98218496.

What is the registration number for BE BRILLIANT, BE NATURAL, BE REAL.?

BE BRILLIANT, BE NATURAL, BE REAL. is registered under USPTO registration number 8524546.

BEB

USPTO Trademark Record

REGISTERED

BE BRILLIANT, BE NATURAL, BE REAL.

SN 98218496·Reg 8524546·Filed Oct 11, 2023

Owner Pacific Leasehold Company, LLC

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

BE BRILLIANT, BE NATURAL, BE REAL. (Serial No. 98218496), Registration No. 8524546, is a registered US trademark filed on Oct 11, 2023 by Pacific Leasehold Company, LLC. This trademark covers Class 014 (Precious metals, jewelry, clocks & watches).

early section 8: October 27, 2032

Mark Intelligence

BE BRILLIANT, BE NATURAL, BE REAL. (Reg. #8524546) is a registered US trademark that has been protecting its owner, Pacific Leasehold Company, LLC, since 2023. The mark covers Class 014 (Precious metals, jewelry, clocks & watches). Goods and services include Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.... The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 11, 2023

SERIAL

98218496

REG#

8524546

REGISTERED

Oct 27, 2026

Owner

Applicant

Pacific Leasehold Company, LLC

Entity

LLC

State

Address

P. O. Box 3151, Modesto, CA, 95353

Country

Attorney

NameJason E. Mueller

Law firm

Jason E. Mueller VORYS, SATER, SEYMOUR AND PEASE LLP

Docket

083207-2

Address

P.O. BOX 2255, IPLAW@VORYS, COLUMBUS, OH 43216, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateOct 11, 2023

Serial Number98218496

Registration No.8524546

Registration DateOct 27, 2026

Status DateOct 27, 2026

Published for OppositionJul 30, 2024

Mark TypeStandard characters

Attorney Docket083207-2

Status DescriptionLive and registered

Filing Signals

FILED

2023

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 14M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 014Precious metals, jewelry, clocks & watches

US codes: 002, 027, 028, 050

First use anywhere: Dec 18, 2023

First use in commerce: Dec 18, 2023

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

39 events

REGISTERED-PRINCIPAL REGISTER

Oct 27, 2026

REGISTERED-PRINCIPAL REGISTER

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 08, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 08, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 17, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 17, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Sep 15, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

SU - NON-FINAL ACTION - WRITTEN

Aug 26, 2026

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

Aug 26, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 26, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 04, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 04, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

ASSIGNED TO LIE

Aug 04, 2026

ASSIGNED TO LIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 31, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

SU - NON-FINAL ACTION - WRITTEN

May 01, 2026

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

May 01, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 01, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 26, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Mar 26, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS POST PUBLICATION AMENDMENT RECEIVED

Sep 23, 2025

TEAS POST PUBLICATION AMENDMENT RECEIVED

TEAS STATEMENT OF USE RECEIVED

Sep 23, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Sep 23, 2025

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 25, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Mar 24, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Mar 24, 2025

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Mar 24, 2025

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 24, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 30, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 30, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 10, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 26, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 19, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 19, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 19, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jun 14, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jun 14, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 14, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 29, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 16, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Oct 14, 2023

NEW APPLICATION ENTERED

BE BRILLIANT, BE NATURAL, BE REAL.

Get pre-filing clearance

Search 14M+ trademarks

Run a conflict check

Other Marks in Class 014 — Precious metals, jewelry, clocks & watches

Other Marks by Jason E. Mueller

Industries

USPTO Deadlines

Compare

Resources

Company