Who owns the BE SMART, PLAY SMART trademark?

The BE SMART, PLAY SMART trademark is owned by Illinois Department of the Lottery.

What class is the BE SMART, PLAY SMART trademark registered in?

The BE SMART, PLAY SMART trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for BE SMART, PLAY SMART?

The USPTO serial number for BE SMART, PLAY SMART is 88182332.

What is the registration number for BE SMART, PLAY SMART?

BE SMART, PLAY SMART is registered under USPTO registration number 5957073.

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BES

USPTO Trademark Record

REGISTERED

BE SMART, PLAY SMART

SN 88182332·Reg 5957073·Filed Nov 05, 2018

Owner Illinois Department of the Lottery

Education; providing of training; entertainment; sporting and cultural activities.

BE SMART, PLAY SMART (Serial No. 88182332), Registration No. 5957073, is a registered US trademark filed on Nov 05, 2018 by Illinois Department of the Lottery. This trademark covers Class 041 (Education & entertainment services).

Section 8/9 declaration window: January 07, 2030

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Mark Intelligence

BE SMART, PLAY SMART (Reg. #5957073) is a registered US trademark that has been protecting its owner, Illinois Department of the Lottery, since 2018. The mark covers Class 041 (Education & entertainment services). Goods and services include Education; providing of training; entertainment; sporting and cultural activities.. The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 05, 2018

SERIAL

88182332

REG#

5957073

REGISTERED

Jan 07, 2020

Filing Information

StatusREGISTERED

Filing DateNov 05, 2018

Serial Number88182332

Registration No.5957073

Registration DateJan 07, 2020

Status DateOct 16, 2025

Published for OppositionApr 16, 2019

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Oct 15, 2019

First use in commerce: Oct 15, 2019

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

45 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 10, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 10, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 10, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED

Oct 16, 2025

POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 16, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 16, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 22, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

May 12, 2025

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 23, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 23, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 23, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 23, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 23, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jan 07, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

CORRECTION UNDER SECTION 7 - PROCESSED

Jun 13, 2022

CORRECTION UNDER SECTION 7 - PROCESSED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 06, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 09, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 09, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

May 09, 2022

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 09, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS SECTION 7 REQUEST RECEIVED

Jan 18, 2022

TEAS SECTION 7 REQUEST RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jan 07, 2020

REGISTERED-PRINCIPAL REGISTER

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 03, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Dec 03, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Dec 02, 2019

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Dec 02, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 1 GRANTED

Dec 02, 2019

SOU EXTENSION 1 GRANTED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Dec 02, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

SOU TEAS EXTENSION RECEIVED

Nov 25, 2019

SOU TEAS EXTENSION RECEIVED

USE AMENDMENT FILED

Nov 25, 2019

USE AMENDMENT FILED

SOU EXTENSION 1 FILED

Nov 25, 2019

SOU EXTENSION 1 FILED

TEAS STATEMENT OF USE RECEIVED

Nov 25, 2019

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jun 11, 2019

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Apr 16, 2019

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 16, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 27, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Mar 11, 2019

ASSIGNED TO LIE

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Feb 15, 2019

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 15, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT ENTERED

Feb 15, 2019

EXAMINER'S AMENDMENT ENTERED

EXAMINERS AMENDMENT -WRITTEN

Feb 15, 2019

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Feb 15, 2019

EXAMINERS AMENDMENT E-MAILED

ASSIGNED TO EXAMINER

Feb 09, 2019

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 20, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Nov 08, 2018

NEW APPLICATION ENTERED

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