Who owns the BE SMART, PLAY SMART trademark?

The BE SMART, PLAY SMART trademark is owned by Illinois Department of the Lottery.

What class is the BE SMART, PLAY SMART trademark registered in?

The BE SMART, PLAY SMART trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for BE SMART, PLAY SMART?

The USPTO serial number for BE SMART, PLAY SMART is 88705185.

What is the registration number for BE SMART, PLAY SMART?

BE SMART, PLAY SMART is registered under USPTO registration number 6024343.

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BES

USPTO Trademark Record

REGISTERED

BE SMART, PLAY SMART

SN 88705185·Reg 6024343·Filed Nov 25, 2019

Owner Illinois Department of the Lottery

Advertising; business management, organization and administration; office functions.

BE SMART, PLAY SMART (Serial No. 88705185), Registration No. 6024343, is a registered US trademark filed on Nov 25, 2019 by Illinois Department of the Lottery. This trademark covers Class 035 (Advertising, business management & retail services).

Deadline expired: April 16, 2026

Mark Intelligence

BE SMART, PLAY SMART (Reg. #6024343) is a registered US trademark that has been protecting its owner, Illinois Department of the Lottery, since 2019. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 25, 2019

SERIAL

88705185

REG#

6024343

REGISTERED

Mar 31, 2020

Filing Information

StatusREGISTERED

Filing DateNov 25, 2019

Serial Number88705185

Registration No.6024343

Registration DateMar 31, 2020

Status DateOct 16, 2025

Published for OppositionJan 14, 2020

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Oct 15, 2019

First use in commerce: Oct 15, 2019

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

30 events

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 10, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 10, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 10, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD

Oct 31, 2025

REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 16, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED

Oct 16, 2025

POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 16, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 22, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

May 12, 2025

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 23, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 23, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 23, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 23, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 23, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Mar 31, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

CORRECTION UNDER SECTION 7 - PROCESSED

Jun 10, 2022

CORRECTION UNDER SECTION 7 - PROCESSED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 06, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 09, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 09, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

May 09, 2022

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 09, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS SECTION 7 REQUEST RECEIVED

Jan 18, 2022

TEAS SECTION 7 REQUEST RECEIVED

REGISTERED-PRINCIPAL REGISTER

Mar 31, 2020

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jan 14, 2020

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 14, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 25, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Dec 11, 2019

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 11, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 03, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Nov 28, 2019

NEW APPLICATION ENTERED

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