Who owns the BE THE BAR. trademark?

The BE THE BAR. trademark is owned by McCullough, Demond.

What class is the BE THE BAR. trademark registered in?

The BE THE BAR. trademark is registered in Class 025 (Clothing, footwear & headgear).

What is the serial number for BE THE BAR.?

The USPTO serial number for BE THE BAR. is 86401359.

What is the registration number for BE THE BAR.?

BE THE BAR. is registered under USPTO registration number 4734820.

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Updated Sep 17, 2026·34 searches this week

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USPTO Trademark Record

REGISTERED

BE THE BAR.

SN 86401359·Reg 4734820·Filed Sep 22, 2014

Owner McCullough, Demond

Clothing, footwear, headwear.

BE THE BAR. (Serial No. 86401359), Registration No. 4734820, is a registered US trademark filed on Sep 22, 2014 by McCullough, Demond. This trademark covers Class 025 (Clothing, footwear & headgear).

Section 8/9 declaration window: May 14, 2035

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Mark Intelligence

BE THE BAR. (Reg. #4734820) is a registered US trademark that has been protecting its owner, McCullough, Demond, since 2014. The mark covers Class 025 (Clothing, footwear & headgear). Goods and services include Clothing, footwear, headwear.. The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 22, 2014

SERIAL

86401359

REG#

4734820

REGISTERED

May 12, 2015

Filing Information

StatusREGISTERED

Filing DateSep 22, 2014

Serial Number86401359

Registration No.4734820

Registration DateMay 12, 2015

Status DateJan 12, 2026

Published for OppositionFeb 24, 2015

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Feb 19, 2006

First use in commerce: Mar 10, 2012

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

26 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 12, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 12, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 12, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Dec 18, 2025

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 26, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

OFFICE ACTION ISSUED POU1

Aug 26, 2025

OFFICE ACTION ISSUED POU1

TEAS SECTION 8 & 9 RECEIVED

May 09, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

May 12, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Aug 03, 2021

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Aug 03, 2021

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Aug 02, 2021

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 24, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 24, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 24, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 24, 2020

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

POST REGISTRATION ACTION MAILED - SEC. 8

Nov 24, 2020

POST REGISTRATION ACTION MAILED - SEC. 8

TEAS SECTION 8 RECEIVED

Sep 16, 2020

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

May 12, 2020

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

May 12, 2015

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Feb 24, 2015

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 24, 2015

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 04, 2015

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 13, 2015

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jan 09, 2015

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 29, 2014

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Sep 25, 2014

NEW APPLICATION ENTERED

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