Who owns the BE THE BRAND. trademark?

The BE THE BRAND. trademark is owned by Madeline Fetterly.

What class is the BE THE BRAND. trademark registered in?

The BE THE BRAND. trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for BE THE BRAND.?

The USPTO serial number for BE THE BRAND. is 99463596.

What is the registration number for BE THE BRAND.?

BE THE BRAND. is registered under USPTO registration number 8301527.

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Home Search: BE THE BRAND.BE THE BRAND. #99463596

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Updated Oct 1, 2026·35 searches this week

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USPTO Trademark Record

REGISTERED

BE THE BRAND.

SN 99463596·Reg 8301527·Filed Oct 27, 2025

Owner Madeline Fetterly

Advertising; business management, organization and administration; office functions.

BE THE BRAND. (Serial No. 99463596), Registration No. 8301527, is a registered US trademark filed on Oct 27, 2025 by Madeline Fetterly. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: June 16, 2032

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Mark Intelligence

BE THE BRAND. (Reg. #8301527) is a registered US trademark that has been protecting its owner, Madeline Fetterly, since 2025. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 27, 2025

SERIAL

99463596

REG#

8301527

REGISTERED

Jun 16, 2026

Filing Information

StatusREGISTERED

Filing DateOct 27, 2025

Serial Number99463596

Registration No.8301527

Registration DateJun 16, 2026

Status DateJun 16, 2026

Published for OppositionApr 28, 2026

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jan 01, 2021

First use in commerce: Jan 01, 2021

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

10 events

REGISTERED-PRINCIPAL REGISTER

Jun 16, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 16, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Apr 28, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 28, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 22, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 30, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Mar 11, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 29, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Oct 27, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Oct 27, 2025

APPLICATION FILING RECEIPT MAILED

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