Who owns the BE THE HEART, NOT THE CART trademark?

The BE THE HEART, NOT THE CART trademark is owned by Eric Mower and Associates, Inc..

What class is the BE THE HEART, NOT THE CART trademark registered in?

The BE THE HEART, NOT THE CART trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for BE THE HEART, NOT THE CART?

The USPTO serial number for BE THE HEART, NOT THE CART is 88572799.

What is the registration number for BE THE HEART, NOT THE CART?

BE THE HEART, NOT THE CART is registered under USPTO registration number 6316464.

BET

USPTO Trademark Record

REGISTERED

BE THE HEART, NOT THE CART

SN 88572799·Reg 6316464·Filed Aug 09, 2019

Owner Eric Mower and Associates, Inc.

Advertising; business management, organization and administration; office functions.

BE THE HEART, NOT THE CART (Serial No. 88572799), Registration No. 6316464, is a registered US trademark filed on Aug 09, 2019 by Eric Mower and Associates, Inc.. This trademark covers Class 035 (Advertising, business management & retail services).

Renewal window: April 06, 2027181 days remaining

Mark Intelligence

BE THE HEART, NOT THE CART (Reg. #6316464) is a registered US trademark that has been protecting its owner, Eric Mower and Associates, Inc., since 2019. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 09, 2019

SERIAL

88572799

REG#

6316464

REGISTERED

Apr 06, 2021

Owner

Applicant

Eric Mower and Associates, Inc.

Entity

Corporation

State

Address

211 W. Jefferson Street, Second Floor, Syracuse, NY, 13202

Country

Attorney

NameAlfonzo I. Cutaia

Law firm

Alfonzo I. Cutaia HODGSON RUSS LLP

Docket

011505.00059

Address

140 Pearl Street, Suite 100, The Guaranty Building, BUFFALO, NY 14202-4040, United States

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Filing Information

StatusREGISTERED

Filing DateAug 09, 2019

Serial Number88572799

Registration No.6316464

Registration DateApr 06, 2021

Status DateApr 06, 2021

Published for OppositionMay 26, 2020

Mark TypeStandard characters

Attorney Docket011505.00059

Status DescriptionLive and registered

Filing Signals

FILED

2019

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Nov 09, 2018

First use in commerce: Nov 09, 2018

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

28 events

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Apr 06, 2026

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 01, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 01, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 01, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 01, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 01, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Apr 06, 2021

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Mar 02, 2021

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Mar 01, 2021

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 09, 2021

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Feb 09, 2021

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Jan 21, 2021

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jan 21, 2021

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 21, 2020

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 26, 2020

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 26, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 06, 2020

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 20, 2020

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO LIE

Apr 17, 2020

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Apr 17, 2020

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Apr 17, 2020

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Apr 13, 2020

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

Nov 12, 2019

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Nov 12, 2019

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Nov 12, 2019

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Nov 08, 2019

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 26, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 13, 2019

NEW APPLICATION ENTERED

BE THE HEART, NOT THE CART

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