Who owns the BE WHAT YOU WANT trademark?

The BE WHAT YOU WANT trademark is owned by PINKLEAF, LLC.

What class is the BE WHAT YOU WANT trademark registered in?

The BE WHAT YOU WANT trademark is registered in Class 030 (Coffee, tea, rice, bakery goods & condiments).

What is the serial number for BE WHAT YOU WANT?

The USPTO serial number for BE WHAT YOU WANT is 98383765.

What is the registration number for BE WHAT YOU WANT?

BE WHAT YOU WANT is registered under USPTO registration number 8033926.

BEW

USPTO Trademark Record

REGISTERED

BE WHAT YOU WANT

SN 98383765·Reg 8033926·Filed Jan 31, 2024

Owner PINKLEAF, LLC

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

BE WHAT YOU WANT (Serial No. 98383765), Registration No. 8033926, is a registered US trademark filed on Jan 31, 2024 by PINKLEAF, LLC. This trademark covers Class 030 (Coffee, tea, rice, bakery goods & condiments).

early section 8: November 18, 2031

Mark Intelligence

BE WHAT YOU WANT (Reg. #8033926) is a registered US trademark that has been protecting its owner, PINKLEAF, LLC, since 2024. The mark covers Class 030 (Coffee, tea, rice, bakery goods & condiments). Goods and services include Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 31, 2024

SERIAL

98383765

REG#

8033926

REGISTERED

Nov 18, 2025

Owner

Applicant

PINKLEAF, LLC

Entity

LLC

State

Address

19701 BETHEL CHURCH RD, STE 103-156, CORNELIUS, NC, 28031

Country

Attorney

NameMatthew A. Homyk

Law firm

Matthew A. Homyk Blank Rome LLP

Docket

170206-00601

Address

One Logan Square, Philadelphia, PA 19103, United States

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Filing Information

StatusREGISTERED

Filing DateJan 31, 2024

Serial Number98383765

Registration No.8033926

Registration DateNov 18, 2025

Status DateNov 18, 2025

Published for OppositionSep 17, 2024

Mark TypeStandard characters

Attorney Docket170206-00601

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Feb 07, 2024

First use in commerce: Feb 07, 2024

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

17 events

REGISTERED-PRINCIPAL REGISTER

Nov 18, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Nov 18, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 30, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 30, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Oct 12, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Oct 12, 2025

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

May 12, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

May 12, 2025

USE AMENDMENT FILED

ASSIGNED TO EXAMINER

Jan 07, 2025

ASSIGNED TO EXAMINER

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 12, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 17, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 17, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 28, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 13, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Aug 09, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 30, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 31, 2024

NEW APPLICATION ENTERED

BE WHAT YOU WANT

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Other Marks by PINKLEAF, LLC

Other Marks in Class 030 — Coffee, tea, rice, bakery goods & condiments

Other Marks by Matthew A. Homyk

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