Who owns the BEAUTY IN REAL LIFE trademark?

The BEAUTY IN REAL LIFE trademark is owned by CVS PHARMACY, INC..

What class is the BEAUTY IN REAL LIFE trademark registered in?

The BEAUTY IN REAL LIFE trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for BEAUTY IN REAL LIFE?

The USPTO serial number for BEAUTY IN REAL LIFE is 86731920.

What is the registration number for BEAUTY IN REAL LIFE?

BEAUTY IN REAL LIFE is registered under USPTO registration number 5612214.

Sealvo

Home Search: BEAUTY IN REAL LIFEBEAUTY IN REAL LIFE #86731920

Back

Updated Oct 7, 2026·15 searches this week

View on USPTO TSDR Find similar marks

BEA

USPTO Trademark Record

REGISTERED

BEAUTY IN REAL LIFE

SN 86731920·Reg 5612214·Filed Aug 20, 2015

Owner CVS PHARMACY, INC.

Advertising; business management, organization and administration; office functions.

BEAUTY IN REAL LIFE (Serial No. 86731920), Registration No. 5612214, is a registered US trademark filed on Aug 20, 2015 by CVS PHARMACY, INC.. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: November 20, 2028

Mark Intelligence

BEAUTY IN REAL LIFE (Reg. #5612214) is a registered US trademark that has been protecting its owner, CVS PHARMACY, INC., since 2015. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 20, 2015

SERIAL

86731920

REG#

5612214

REGISTERED

Nov 20, 2018

Filing Information

StatusREGISTERED

Filing DateAug 20, 2015

Serial Number86731920

Registration No.5612214

Registration DateNov 20, 2018

Status DateAug 28, 2025

Published for OppositionAug 23, 2016

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 Accepted

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Apr 19, 2018

First use in commerce: Apr 19, 2018

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

48 events

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Aug 28, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Aug 28, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 27, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 RECEIVED

May 14, 2025

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 20, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Nov 20, 2018

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 19, 2018

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 18, 2018

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 18, 2018

TEAS CHANGE OF CORRESPONDENCE RECEIVED

STATEMENT OF USE PROCESSING COMPLETE

Oct 17, 2018

STATEMENT OF USE PROCESSING COMPLETE

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 15, 2018

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS STATEMENT OF USE RECEIVED

Oct 15, 2018

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Oct 15, 2018

USE AMENDMENT FILED

ASSIGNED TO EXAMINER

Jul 23, 2018

ASSIGNED TO EXAMINER

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 15, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 15, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 13, 2018

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 27, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 26, 2018

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 3 GRANTED

Mar 26, 2018

SOU EXTENSION 3 GRANTED

SOU TEAS EXTENSION RECEIVED

Mar 16, 2018

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 FILED

Mar 16, 2018

SOU EXTENSION 3 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 20, 2017

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 2 GRANTED

Oct 18, 2017

SOU EXTENSION 2 GRANTED

SOU EXTENSION 2 FILED

Oct 18, 2017

SOU EXTENSION 2 FILED

SOU TEAS EXTENSION RECEIVED

Oct 18, 2017

SOU TEAS EXTENSION RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 19, 2017

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Apr 17, 2017

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Apr 17, 2017

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Apr 17, 2017

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 18, 2016

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 23, 2016

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 23, 2016

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 03, 2016

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jul 20, 2016

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Jul 14, 2016

ASSIGNED TO LIE

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 08, 2016

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 07, 2016

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 16, 2016

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 16, 2016

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO LIE

Jun 15, 2016

ASSIGNED TO LIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 07, 2016

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

Dec 08, 2015

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Dec 08, 2015

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 08, 2015

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 03, 2015

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 26, 2015

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 24, 2015

NEW APPLICATION ENTERED

Other Marks by CVS PHARMACY, INC.

Additional USPTO filings from the same owner.

TES

TESTED TO BE TRUSTED

88318468

CVS Pharmacy, Inc.

REGISTERED

TES

TESTED TO BE TRUSTED

88318473

CVS Pharmacy, Inc.

REGISTERED

VID

VIDA MIA

88978360

CVS Pharmacy, Inc.

REGISTERED

ACC

ACCENDO INSURANCE COMPANY

87905406

CVS Pharmacy, Inc.

REGISTERED

Other Marks in Class 035 — Advertising, business management & retail services

Recently filed and registered marks in the same international class.

BEA

BEAUTY IN REAL LIFE

87896095

CVS Pharmacy, Inc.

ABANDONED

REA

REAL BEAUTY REAL WOMEN

87378535

Jacquelyn Aluotto

REGISTERED

REA

REAL HEALTH. REAL BEAUTY.

97585695

Women's Health PharmD, LLC

REGISTERED

REA

REAL LIFE. REAL TALK.

78116913

Planned Parenthood Federation of America, Inc.

REGISTERED

Other Marks by Erich G. Rhynhart

Additional USPTO filings handled by the same attorney of record.

TES

TESTED TO BE TRUSTED

88318468

REGISTERED

TES

TESTED TO BE TRUSTED

88318473

REGISTERED

VID

VIDA MIA

88978360

REGISTERED

ACC

ACCENDO INSURANCE COMPANY

87905406

REGISTERED

BEAUTY IN REAL LIFE

Run a conflict check

Other Marks by CVS PHARMACY, INC.

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Erich G. Rhynhart

Get pre-filing clearance

Search 14M+ trademarks

Resources

Company