Who owns the BECAUSE REAL IS IMPORTANT trademark?

The BECAUSE REAL IS IMPORTANT trademark is owned by 222 Holdings Inc.

What is the serial number for BECAUSE REAL IS IMPORTANT?

The USPTO serial number for BECAUSE REAL IS IMPORTANT is 88363754.

What is the registration number for BECAUSE REAL IS IMPORTANT?

BECAUSE REAL IS IMPORTANT is registered under USPTO registration number 6125568.

BECAUSE REAL IS IMPORTANT - Owned by 222 Holdings Inc - (Class 003, Class 025)

Q: What class is the BECAUSE REAL IS IMPORTANT trademark registered in?

The BECAUSE REAL IS IMPORTANT trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 025 (Clothing, footwear & headgear).

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Feb 28, 2012

First use in commerce: Feb 28, 2012

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Apr 30, 2013

First use in commerce: Apr 30, 2013

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedTrademark

Status History

36 events

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Sep 22, 2026

Code 8.OK

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Sep 22, 2026

Code NAS8

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 21, 2026

Code APRE

TEAS SECTION 8 RECEIVED

Jul 31, 2026

Code ES8R

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Aug 11, 2025

Code REM1

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 11, 2021

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 11, 2021

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 11, 2021

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 11, 2021

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 11, 2021

Code CHAN

REGISTERED-PRINCIPAL REGISTER

Aug 11, 2020

Code R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 07, 2020

Code SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jul 06, 2020

Code CNPR

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 29, 2020

Code CRFA

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 29, 2020

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 26, 2020

Code TROA

NON-FINAL ACTION E-MAILED

Apr 14, 2020

Code GNRT

SU - NON-FINAL ACTION - WRITTEN

Apr 14, 2020

Code CNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 14, 2020

Code GNRN

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 21, 2020

Code AITU

STATEMENT OF USE PROCESSING COMPLETE

Mar 21, 2020

Code SUPC

TEAS STATEMENT OF USE RECEIVED

Mar 03, 2020

Code EISU

USE AMENDMENT FILED

Mar 03, 2020

Code IUAF

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 24, 2019

Code NOAM

PUBLISHED FOR OPPOSITION

Jul 30, 2019

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 30, 2019

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 10, 2019

Code NONP

ASSIGNED TO LIE

Jun 21, 2019

Code ALIE

EXAMINERS AMENDMENT -WRITTEN

Jun 14, 2019

Code CNEA

EXAMINERS AMENDMENT E-MAILED

Jun 14, 2019

Code GNEA

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jun 14, 2019

Code GNEN

EXAMINER'S AMENDMENT ENTERED

Jun 14, 2019

Code XAEC

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 14, 2019

Code CNSA

ASSIGNED TO EXAMINER

Jun 10, 2019

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 17, 2019

Code NWOS

NEW APPLICATION ENTERED

Apr 02, 2019

Code NWAP

Other Marks by 222 Holdings Inc

Additional USPTO filings from the same owner.

HUS

HUSTLE BUTTER DELUXE

87982193

222 Holdings Inc

REGISTERED

HUS

HUSTLE BUTTER

88665723

222 Holdings Inc

REGISTERED

YCK

YCKTH

88976660

222 Holdings Inc

REGISTERED

RBR

RB RICHIE BULLDOG CERTIFIED

86282018

222 HOLDINGS INC

REGISTERED

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BECAUSE REAL IS IMPORTANT

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by 222 Holdings Inc

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Thomas D. Foster

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