Who owns the BECAUSE YOU DESERVE BETTER trademark?

The BECAUSE YOU DESERVE BETTER trademark is owned by PLS Financial Services, Inc..

What class is the BECAUSE YOU DESERVE BETTER trademark registered in?

The BECAUSE YOU DESERVE BETTER trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for BECAUSE YOU DESERVE BETTER?

The USPTO serial number for BECAUSE YOU DESERVE BETTER is 98089639.

What is the registration number for BECAUSE YOU DESERVE BETTER?

BECAUSE YOU DESERVE BETTER is registered under USPTO registration number 7998915.

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USPTO Trademark Record

REGISTERED

BECAUSE YOU DESERVE BETTER

SN 98089639·Reg 7998915·Filed Jul 18, 2023

Owner PLS Financial Services, Inc.

Financial, monetary and banking services; insurance services; real estate services.

BECAUSE YOU DESERVE BETTER (Serial No. 98089639), Registration No. 7998915, is a registered US trademark filed on Jul 18, 2023 by PLS Financial Services, Inc.. This trademark covers Class 036 (Insurance, financial & real estate services).

early section 8: October 28, 2031

Mark Intelligence

BECAUSE YOU DESERVE BETTER (Reg. #7998915) is a registered US trademark that has been protecting its owner, PLS Financial Services, Inc., since 2023. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 18, 2023

SERIAL

98089639

REG#

7998915

REGISTERED

Oct 28, 2025

Filing Information

StatusREGISTERED

Filing DateJul 18, 2023

Serial Number98089639

Registration No.7998915

Registration DateOct 28, 2025

Status DateOct 28, 2025

Published for OppositionSep 09, 2025

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jun 26, 2020

First use in commerce: Jun 26, 2020

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

36 events

REGISTERED-PRINCIPAL REGISTER

Oct 28, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 28, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Sep 09, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 09, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 03, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Aug 07, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Aug 07, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Aug 07, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Aug 07, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 07, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO LIE

Jul 17, 2025

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 17, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 17, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

PETITION GRANTED - RESPONSE RECEIVED

Jul 10, 2025

PETITION GRANTED - RESPONSE RECEIVED

NOTICE OF REVIVAL - E-MAILED

Jul 10, 2025

NOTICE OF REVIVAL - E-MAILED

ASSIGNED TO PETITION STAFF

Jul 07, 2025

ASSIGNED TO PETITION STAFF

TEAS PETITION TO REVIVE RECEIVED

May 27, 2025

TEAS PETITION TO REVIVE RECEIVED

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE

Mar 26, 2025

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE

ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND

Mar 26, 2025

ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND

FINAL REFUSAL WRITTEN

Dec 02, 2024

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Dec 02, 2024

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Dec 02, 2024

NOTIFICATION OF FINAL REFUSAL EMAILED

FINAL REFUSAL WRITTEN

Oct 17, 2024

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Oct 17, 2024

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Oct 17, 2024

NOTIFICATION OF FINAL REFUSAL EMAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Sep 04, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 04, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 04, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Jul 01, 2024

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Jul 01, 2024

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

NON-FINAL ACTION WRITTEN

Mar 29, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Mar 29, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Mar 29, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Mar 22, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 16, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jul 21, 2023

NEW APPLICATION ENTERED

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