Who owns the BECAUSE YOU'RE WORTH IT trademark?

The BECAUSE YOU'RE WORTH IT trademark is owned by L'OREAL.

What is the serial number for BECAUSE YOU'RE WORTH IT?

The USPTO serial number for BECAUSE YOU'RE WORTH IT is 75370491.

What is the registration number for BECAUSE YOU'RE WORTH IT?

BECAUSE YOU'RE WORTH IT is registered under USPTO registration number 2320106.

BEC

USPTO Trademark Record

REGISTERED

BECAUSE YOU'RE WORTH IT

Q: What class is the BECAUSE YOU'RE WORTH IT trademark registered in?

The BECAUSE YOU'RE WORTH IT trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 005 (Pharmaceuticals, medical & veterinary preparations).

SN 75370491·Reg 2320106·Filed Oct 09, 1997

Owner L'OREAL

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Pharmaceuticals, medical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and substances adapted for medical or veterinary purposes, food for babies; dietary supplements for human beings and animals; adhesive plasters, materials for dressings; material for filling teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.

BECAUSE YOU'RE WORTH IT (Serial No. 75370491), Registration No. 2320106, is a registered US trademark filed on Oct 09, 1997 by L'OREAL. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 005 (Pharmaceuticals, medical & veterinary preparations).

Section 8/9 declaration window: February 22, 2030

Mark Intelligence

BECAUSE YOU'RE WORTH IT (Reg. #2320106) is a registered US trademark that has been protecting its owner, L'OREAL, since 1997. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 005 (Pharmaceuticals, medical & veterinary preparations) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 09, 1997

SERIAL

75370491

REG#

2320106

REGISTERED

Feb 22, 2000

Owner

Applicant

L'OREAL

Entity

Not Provided

Address

14 Rue Royale, Paris, 75008

Country

Attorney

NameDyan Finguerra-DuCharme

Law firm

Dyan Finguerra-DuCharme Pryor Cashman LLP

Docket

20321.01164

Address

7 Times Square, New York, NY 10036, UNITED STATES

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateOct 09, 1997

Serial Number75370491

Registration No.2320106

Registration DateFeb 22, 2000

Status DateApr 17, 2020

Published for OppositionNov 30, 1999

Next RenewalFebruary 22, 2030

Mark TypeTypeset (words/letters/numbers)

Attorney Docket20321.01164

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1997

YEARS AGO

29y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 15M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 005Pharmaceuticals, medical & veterinary preparations

US codes: 006, 018, 044, 046, 051, 052

Pharmaceuticals, medical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and substances adapted for medical or veterinary purposes, food for babies; dietary supplements for human beings and animals; adhesive plasters, materials for dressings; material for filling teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

32 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 17, 2020

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 17, 2020

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Apr 17, 2020

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 17, 2020

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 20, 2020

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 20, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 20, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Feb 20, 2020

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 20, 2020

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 20, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS SECTION 8 & 9 RECEIVED

Feb 20, 2020

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 22, 2019

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 12, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 12, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 09, 2010

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Aug 09, 2010

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Aug 02, 2010

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 29, 2009

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 28, 2009

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

CASE FILE IN TICRS

May 10, 2006

CASE FILE IN TICRS

TEAS SECTION 8 & 15 RECEIVED

Jan 17, 2006

TEAS SECTION 8 & 15 RECEIVED

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jan 17, 2006

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jan 17, 2006

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Feb 22, 2000

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Nov 30, 1999

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Oct 29, 1999

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 22, 1999

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 23, 1999

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Nov 16, 1998

NON-FINAL ACTION MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 09, 1998

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Mar 09, 1998

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Mar 02, 1998

ASSIGNED TO EXAMINER

BECAUSE YOU'RE WORTH IT

Get pre-filing clearance

Search 15M+ trademarks

Run a conflict check

Other Marks by L'OREAL

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Dyan Finguerra-DuCharme

Resources

Company