Who owns the WORTH IT trademark?

The WORTH IT trademark is owned by L'OREAL.

What is the serial number for WORTH IT?

The USPTO serial number for WORTH IT is 98331292.

What is the registration number for WORTH IT?

WORTH IT is registered under USPTO registration number 7986702.

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Home Search: WORTH ITWORTH IT #98331292

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Updated Sep 26, 2026·36 searches this week

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WOR

USPTO Trademark Record

REGISTERED

WORTH IT

Q: What class is the WORTH IT trademark registered in?

The WORTH IT trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

SN 98331292·Reg 7986702·Filed Dec 26, 2023

Owner L'OREAL

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

WORTH IT (Serial No. 98331292), Registration No. 7986702, is a registered US trademark filed on Dec 26, 2023 by L'OREAL. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: October 14, 2031

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Mark Intelligence

WORTH IT (Reg. #7986702) is a registered US trademark that has been protecting its owner, L'OREAL, since 2023. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 26, 2023

SERIAL

98331292

REG#

7986702

REGISTERED

Oct 14, 2025

Filing Information

StatusREGISTERED

Filing DateDec 26, 2023

Serial Number98331292

Registration No.7986702

Registration DateOct 14, 2025

Status DateOct 14, 2025

Published for OppositionAug 27, 2024

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Oct 29, 2023

First use in commerce: Oct 29, 2023

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

20 events

REGISTERED-PRINCIPAL REGISTER

Oct 14, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 14, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 19, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Sep 19, 2025

STATEMENT OF USE PROCESSING COMPLETE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 19, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 19, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

TEAS STATEMENT OF USE RECEIVED

Apr 28, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 28, 2025

USE AMENDMENT FILED

SOU EXTENSION 1 GRANTED

Apr 23, 2025

SOU EXTENSION 1 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 23, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Apr 22, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Apr 22, 2025

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 22, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 27, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 27, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 07, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 19, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jul 15, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 08, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Dec 27, 2023

NEW APPLICATION ENTERED

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