Who owns the BEHR trademark?

The BEHR trademark is owned by BEHR PROCESS LLC.

What is the serial number for BEHR?

The USPTO serial number for BEHR is 74598865.

What is the registration number for BEHR?

BEHR is registered under USPTO registration number 1945400.

BEH

USPTO Trademark Record

REGISTERED

BEHR

Q: What class is the BEHR trademark registered in?

The BEHR trademark is registered in Class 001 (Chemicals for industrial, scientific & agricultural use), Class 002 (Paints, varnishes, lacquers & dyes), Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 017 (Rubber, plastics & insulating materials).

SN 74598865·Reg 1945400·Filed Nov 14, 1994

Owner BEHR PROCESS LLC

Chemicals for use in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins, unprocessed plastics; fire extinguishing and fire prevention compositions; tempering and soldering preparations; substances for tanning animal skins and hides; adhesives for use in industry; compost, manures, fertilizers; biological preparations for use in industry and science.; Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants, dyes; inks for printing, marking and engraving; raw natural resins; metals in foil and powder form for use in painting, decorating, printing and art.; Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Unprocessed and semi-processed rubber, gutta-percha, gum, asbestos, mica and substitutes for all these materials; plastics and resins in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, tubes and hoses, not of metal.

BEHR (Serial No. 74598865), Registration No. 1945400, is a registered US trademark filed on Nov 14, 1994 by BEHR PROCESS LLC. This trademark covers Class 001 (Chemicals for industrial, scientific & agricultural use), Class 002 (Paints, varnishes, lacquers & dyes), Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 017 (Rubber, plastics & insulating materials).

Section 8/9 declaration window: January 02, 2036

Mark Intelligence

BEHR (Reg. #1945400) is a registered US trademark that has been protecting its owner, BEHR PROCESS LLC, since 1994. The mark covers Class 001 (Chemicals for industrial, scientific & agricultural use), Class 002 (Paints, varnishes, lacquers & dyes), Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 017 (Rubber, plastics & insulating materials) respectively. Goods and services include Chemicals for use in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocesse.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 14, 1994

SERIAL

74598865

REG#

1945400

REGISTERED

Jan 02, 1996

Owner

Applicant

BEHR PROCESS LLC

Entity

LLC

State

Address

1801 E. ST. ANDREW PLACE, SANTA ANA, CA, 92705-5044

Country

Attorney

NameKirk W. Rudolph

Law firm

Kirk W. Rudolph MASCO CORPORATION

Docket

275-3020-T

Address

17450 COLLEGE PARKWAY, LIVONIA, MI 48152, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateNov 14, 1994

Serial Number74598865

Registration No.1945400

Registration DateJan 02, 1996

Status DateMar 06, 2026

Published for OppositionOct 10, 1995

Next RenewalJanuary 02, 2036

Mark TypeDesign with words

Attorney Docket275-3020-T

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1994

YEARS AGO

32y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 15M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 001Chemicals for industrial, scientific & agricultural use

US codes: 001, 005, 006, 010, 026, 046

First use anywhere: Apr 30, 1983

First use in commerce: Apr 30, 1983

Class 002Paints, varnishes, lacquers & dyes

US codes: 006, 011, 016

First use anywhere: Sep 30, 1947

First use in commerce: Aug 31, 1987

Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants, dyes; inks for printing, marking and engraving; raw natural resins; metals in foil and powder form for use in painting, decorating, printing and art.

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Nov 30, 1963

First use in commerce: Aug 31, 1976

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 017Rubber, plastics & insulating materials

US codes: 001, 005, 012, 013, 035, 050

First use anywhere: Sep 28, 1987

First use in commerce: Sep 28, 1987

Unprocessed and semi-processed rubber, gutta-percha, gum, asbestos, mica and substitutes for all these materials; plastics and resins in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, tubes and hoses, not of metal.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

34 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 14, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 14, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 14, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 14, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 14, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 14, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 06, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 06, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Mar 06, 2026

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 06, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Dec 11, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jan 02, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 20, 2024

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 28, 2017

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 30, 2017

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

Apr 29, 2015

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8

Apr 29, 2015

REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Apr 29, 2015

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 - MAILED

Apr 29, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 - MAILED

TEAS SECTION 8 & 9 RECEIVED

Apr 28, 2015

TEAS SECTION 8 & 9 RECEIVED

NOTICE OF DESIGN SEARCH CODE MAILED

Jan 06, 2009

NOTICE OF DESIGN SEARCH CODE MAILED

CASE FILE IN TICRS

Sep 20, 2007

CASE FILE IN TICRS

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 09, 2006

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Mar 09, 2006

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Sep 28, 2005

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Sep 28, 2005

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 08, 2001

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Nov 07, 2001

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Jan 02, 1996

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Oct 10, 1995

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Sep 08, 1995

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

May 11, 1995

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

May 08, 1995

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Apr 24, 1995

ASSIGNED TO EXAMINER

BEHR

Get pre-filing clearance

Search 15M+ trademarks

Run a conflict check

Other Marks by BEHR PROCESS LLC

Other Marks in Class 001 — Chemicals for industrial, scientific & agricultural use

Other Marks by Kirk W. Rudolph

Resources

Company