Who owns the BEING YOURSELF IS THE STRATEGY trademark?

The BEING YOURSELF IS THE STRATEGY trademark is owned by Real Happy Daughter Inc.

What class is the BEING YOURSELF IS THE STRATEGY trademark registered in?

The BEING YOURSELF IS THE STRATEGY trademark is registered in Class 016 (Paper goods, books & stationery), Class 035 (Advertising, business management & retail services).

What is the serial number for BEING YOURSELF IS THE STRATEGY?

The USPTO serial number for BEING YOURSELF IS THE STRATEGY is 99683607.

What is the registration number for BEING YOURSELF IS THE STRATEGY?

BEING YOURSELF IS THE STRATEGY is registered under USPTO registration number 8529699.

BEING YOURSELF IS THE STRATEGY - Owned by Real Happy Daughter Inc - (Class 016, Class 035)

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Aug 30, 2025

First use in commerce: Aug 30, 2025

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Aug 30, 2025

First use in commerce: Aug 30, 2025

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlyTrademark

Status History

15 events

REGISTERED-PRINCIPAL REGISTER

Nov 03, 2026

Code R.PR

PUBLISHED FOR OPPOSITION

Sep 15, 2026

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 15, 2026

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 09, 2026

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 18, 2026

Code CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 10, 2026

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 09, 2026

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 09, 2026

Code CRFA

NON-FINAL ACTION WRITTEN

Jun 19, 2026

Code CNRT

NON-FINAL ACTION E-MAILED

Jun 19, 2026

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 19, 2026

Code GNRN

ASSIGNED TO EXAMINER

Jun 16, 2026

Code DOCK

NEW APPLICATION ENTERED

Mar 04, 2026

Code NWAP

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 04, 2026

Code NWOS

APPLICATION FILING RECEIPT MAILED

Mar 04, 2026

Code MAFR

Other Marks in Class 016 — Paper goods, books & stationery

Recently filed and registered marks in the same international class.

STR

STRATEGY&

86197751

The Trustees of the PwC Business Trust, a Delaware business trust, the trustees comprising Duncan Skailes, a United King

REGISTERED

HAP

HAPPINESS IS BEING ROUND

88362053

Wilkinson, Kristin D.

REGISTERED

SEE

SEE YOURSELF RAISE YOURSELF

97411899

Barbara Roche & Associates

REGISTERED

BEI

BEING WITH

99808621

BEING WITH

REGISTERED

Other Marks by Nicole Swartz

Additional USPTO filings handled by the same attorney of record.

WHA

WHAT-A-TREAT

98906194

REGISTERED

BAK

BAKE IT FANCY

99361952

REGISTERED

TID

TIDE TURNERS PLUMBING

99362045

REGISTERED

LOG

LogoMark

99559152

REGISTERED

BEING YOURSELF IS THE STRATEGY

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks in Class 016 — Paper goods, books & stationery

Other Marks by Nicole Swartz

Get pre-filing clearance

Search 14M+ trademarks

Run a conflict check

Industries

USPTO Deadlines

Compare

Resources

Company

Exceptions