Who owns the BELIEVE BY BRILLIANCE trademark?

The BELIEVE BY BRILLIANCE trademark is owned by WALMART APOLLO, LLC.

What class is the BELIEVE BY BRILLIANCE trademark registered in?

The BELIEVE BY BRILLIANCE trademark is registered in Class 014 (Precious metals, jewelry, clocks & watches).

What is the serial number for BELIEVE BY BRILLIANCE?

The USPTO serial number for BELIEVE BY BRILLIANCE is 85734931.

What is the registration number for BELIEVE BY BRILLIANCE?

BELIEVE BY BRILLIANCE is registered under USPTO registration number 4538735.

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BEL

USPTO Trademark Record

REGISTERED

BELIEVE BY BRILLIANCE

SN 85734931·Reg 4538735·Filed Sep 21, 2012

Owner WALMART APOLLO, LLC

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

BELIEVE BY BRILLIANCE (Serial No. 85734931), Registration No. 4538735, is a registered US trademark filed on Sep 21, 2012 by WALMART APOLLO, LLC. This trademark covers Class 014 (Precious metals, jewelry, clocks & watches).

Section 8/9 declaration window: May 29, 2034

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Mark Intelligence

BELIEVE BY BRILLIANCE (Reg. #4538735) is a registered US trademark that has been protecting its owner, WALMART APOLLO, LLC, since 2012. The mark covers Class 014 (Precious metals, jewelry, clocks & watches). Goods and services include Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.... The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 21, 2012

SERIAL

85734931

REG#

4538735

REGISTERED

May 27, 2014

Filing Information

StatusREGISTERED

Filing DateSep 21, 2012

Serial Number85734931

Registration No.4538735

Registration DateMay 27, 2014

Status DateJul 22, 2024

Published for OppositionFeb 26, 2013

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 014Precious metals, jewelry, clocks & watches

US codes: 002, 027, 028, 050

First use anywhere: Feb 26, 2013

First use in commerce: Feb 26, 2013

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

42 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 16, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 16, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 16, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 16, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 22, 2024

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 22, 2024

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jul 22, 2024

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jul 22, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Apr 26, 2024

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

May 27, 2023

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 18, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 18, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 13, 2019

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jul 13, 2019

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 12, 2019

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

May 30, 2019

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 30, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

May 27, 2019

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Apr 25, 2018

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 13, 2017

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 26, 2016

TEAS CHANGE OF CORRESPONDENCE RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 19, 2014

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

May 27, 2014

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 24, 2014

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 07, 2014

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Mar 18, 2014

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 11, 2014

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Feb 10, 2014

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Feb 10, 2014

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 24, 2013

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 1 GRANTED

Oct 22, 2013

SOU EXTENSION 1 GRANTED

SOU EXTENSION 1 FILED

Oct 22, 2013

SOU EXTENSION 1 FILED

SOU TEAS EXTENSION RECEIVED

Oct 22, 2013

SOU TEAS EXTENSION RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Apr 23, 2013

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Feb 26, 2013

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 26, 2013

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 06, 2013

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Jan 17, 2013

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 17, 2013

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION ENTERED

Sep 25, 2012

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 25, 2012

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

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