Who owns the BELIEVE BY BRILLIANCE trademark?

The BELIEVE BY BRILLIANCE trademark is owned by Walmart Apollo, LLC.

What is the serial number for BELIEVE BY BRILLIANCE?

The USPTO serial number for BELIEVE BY BRILLIANCE is 88982764.

What is the registration number for BELIEVE BY BRILLIANCE?

BELIEVE BY BRILLIANCE is registered under USPTO registration number 6512499.

BEL

USPTO Trademark Record

REGISTERED

BELIEVE BY BRILLIANCE

Q: What class is the BELIEVE BY BRILLIANCE trademark registered in?

The BELIEVE BY BRILLIANCE trademark is registered in Class 014 (Precious metals, jewelry, clocks & watches), Class 025 (Clothing, footwear & headgear), Class 026 (Lace, embroidery, ribbons, buttons & haberdashery).

SN 88982764·Reg 6512499·Filed Feb 26, 2020

Owner Walmart Apollo, LLC

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.; Clothing, footwear, headwear.; Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

BELIEVE BY BRILLIANCE (Serial No. 88982764), Registration No. 6512499, is a registered US trademark filed on Feb 26, 2020 by Walmart Apollo, LLC. This trademark covers Class 014 (Precious metals, jewelry, clocks & watches), Class 025 (Clothing, footwear & headgear), Class 026 (Lace, embroidery, ribbons, buttons & haberdashery).

early section 8: October 05, 2027

Mark Intelligence

BELIEVE BY BRILLIANCE (Reg. #6512499) is a registered US trademark that has been protecting its owner, Walmart Apollo, LLC, since 2020. The mark covers Class 014 (Precious metals, jewelry, clocks & watches), Class 025 (Clothing, footwear & headgear) and Class 026 (Lace, embroidery, ribbons, buttons & haberdashery) respectively. Goods and services include Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 26, 2020

SERIAL

88982764

REG#

6512499

REGISTERED

Oct 05, 2021

Owner

Applicant

Walmart Apollo, LLC

Entity

LLC

State

Address

1 Customer Drive, MS 0215, BENTONVILLE, AR, 72716

Country

Attorney

NameDanica Acosta

Docket

81402149

Address

1 Customer Drive, MS 0215, Bentonville, AR 72716, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateFeb 26, 2020

Serial Number88982764

Registration No.6512499

Registration DateOct 05, 2021

Status DateOct 05, 2021

Published for OppositionJun 23, 2020

Mark TypeStandard characters

Attorney Docket81402149

Status DescriptionLive and registered

Filing Signals

FILED

2020

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 15M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 014Precious metals, jewelry, clocks & watches

US codes: 002, 027, 028, 050

First use anywhere: Feb 28, 2009

First use in commerce: Feb 28, 2009

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Feb 28, 2010

First use in commerce: Feb 28, 2010

Clothing, footwear, headwear.

Class 026Lace, embroidery, ribbons, buttons & haberdashery

US codes: 037, 039, 040, 042, 050

First use anywhere: Feb 28, 2009

First use in commerce: Feb 28, 2009

Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

33 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 16, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 16, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 16, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 16, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Oct 05, 2021

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 31, 2021

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 28, 2021

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Aug 25, 2021

STATEMENT OF USE PROCESSING COMPLETE

DIVISIONAL PROCESSING COMPLETE

Aug 25, 2021

DIVISIONAL PROCESSING COMPLETE

USE AMENDMENT FILED

Aug 18, 2021

USE AMENDMENT FILED

DIVISIONAL REQUEST RECEIVED

Aug 18, 2021

DIVISIONAL REQUEST RECEIVED

TEAS REQUEST TO DIVIDE RECEIVED

Aug 18, 2021

TEAS REQUEST TO DIVIDE RECEIVED

TEAS STATEMENT OF USE RECEIVED

Aug 18, 2021

TEAS STATEMENT OF USE RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

May 27, 2021

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 1 GRANTED

May 26, 2021

SOU EXTENSION 1 GRANTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

May 25, 2021

CASE ASSIGNED TO INTENT TO USE PARALEGAL

NOTICE OF REVIVAL - E-MAILED

Apr 29, 2021

NOTICE OF REVIVAL - E-MAILED

SOU EXTENSION RECEIVED WITH TEAS PETITION

Apr 28, 2021

SOU EXTENSION RECEIVED WITH TEAS PETITION

PETITION TO REVIVE-GRANTED

Apr 28, 2021

PETITION TO REVIVE-GRANTED

TEAS PETITION TO REVIVE RECEIVED

Apr 28, 2021

TEAS PETITION TO REVIVE RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 27, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED

Mar 22, 2021

ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED

ABANDONMENT - NO USE STATEMENT FILED

Mar 22, 2021

ABANDONMENT - NO USE STATEMENT FILED

SOU EXTENSION 1 FILED

Feb 18, 2021

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 18, 2020

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 23, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Jun 23, 2020

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 03, 2020

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

May 15, 2020

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

May 15, 2020

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 04, 2020

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 03, 2020

NEW APPLICATION ENTERED

BELIEVE BY BRILLIANCE

Get pre-filing clearance

Search 15M+ trademarks

Run a conflict check

Other Marks by Walmart Apollo, LLC

Other Marks in Class 014 — Precious metals, jewelry, clocks & watches

Other Marks by Danica Acosta

Resources

Company