Who owns the BELIF BELIEVE IN TRUTH trademark?

The BELIF BELIEVE IN TRUTH trademark is owned by LG H&H CO., LTD..

What class is the BELIF BELIEVE IN TRUTH trademark registered in?

The BELIF BELIEVE IN TRUTH trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for BELIF BELIEVE IN TRUTH?

The USPTO serial number for BELIF BELIEVE IN TRUTH is 86329636.

What is the registration number for BELIF BELIEVE IN TRUTH?

BELIF BELIEVE IN TRUTH is registered under USPTO registration number 4758827.

BEL

USPTO Trademark Record

REGISTERED

BELIF BELIEVE IN TRUTH

SN 86329636·Reg 4758827·Filed Jul 07, 2014

Owner LG H&H CO., LTD.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

BELIF BELIEVE IN TRUTH (Serial No. 86329636), Registration No. 4758827, is a registered US trademark filed on Jul 07, 2014 by LG H&H CO., LTD.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Section 8/9 declaration window: June 25, 2035

Mark Intelligence

BELIF BELIEVE IN TRUTH (Reg. #4758827) is a registered US trademark that has been protecting its owner, LG H&H CO., LTD., since 2014. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 07, 2014

SERIAL

86329636

REG#

4758827

REGISTERED

Jun 23, 2015

Owner

Applicant

LG H&H CO., LTD.

Entity

Corporation

Address

98, Huam-ro, Jung-gu,, Seoul, 04637

Country

Attorney

NameMichael T. Smith

Law firm

Michael T. Smith Birch Stewart Kolasch & Birch, LLP

Docket

0808-1630US1

Address

2600 Park Tower Drive, Suite 600, Vienna, VA 22180, United States

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Filing Information

StatusREGISTERED

Filing DateJul 07, 2014

Serial Number86329636

Registration No.4758827

Registration DateJun 23, 2015

Status DateSep 09, 2025

Published for OppositionSep 09, 2014

Next RenewalJune 25, 2035

Mark TypeDesign with words

Attorney Docket0808-1630US1

Status DescriptionLive and registered, renewed

Filing Signals

FILED

2014

YEARS AGO

12y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

60 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 17, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 17, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 17, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 17, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Dec 17, 2025

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 17, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 09, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 09, 2025

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Sep 09, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 08, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

May 08, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 23, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 12, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 12, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 12, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 12, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

Jan 12, 2024

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 12, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Dec 27, 2023

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 17, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 17, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Mar 17, 2022

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 17, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 13, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 13, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 13, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jan 13, 2022

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 13, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 13, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 09, 2021

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Apr 09, 2021

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Apr 09, 2021

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

TEAS SECTION 8 RECEIVED

Jan 15, 2021

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jun 23, 2020

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 09, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 09, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 28, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 28, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED-PRINCIPAL REGISTER

Jun 23, 2015

REGISTERED-PRINCIPAL REGISTER

1(B) BASIS DELETED; PROCEED TO REGISTRATION

Feb 10, 2015

1(B) BASIS DELETED; PROCEED TO REGISTRATION

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 15, 2015

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 17, 2014

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 17, 2014

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS POST PUBLICATION AMENDMENT RECEIVED

Nov 25, 2014

TEAS POST PUBLICATION AMENDMENT RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 25, 2014

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 25, 2014

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NOTICE OF ALLOWANCE CANCELLED

Nov 25, 2014

NOTICE OF ALLOWANCE CANCELLED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 04, 2014

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 09, 2014

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 09, 2014

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 20, 2014

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Aug 03, 2014

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 03, 2014

APPROVED FOR PUB - PRINCIPAL REGISTER

LAW OFFICE PUBLICATION REVIEW COMPLETED

Aug 03, 2014

LAW OFFICE PUBLICATION REVIEW COMPLETED

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Jul 25, 2014

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

ASSIGNED TO LIE

Jul 18, 2014

ASSIGNED TO LIE

NOTICE OF DESIGN SEARCH CODE E-MAILED

Jul 11, 2014

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION ENTERED

Jul 10, 2014

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 10, 2014

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

TEAS VOLUNTARY AMENDMENT RECEIVED

Jul 10, 2014

TEAS VOLUNTARY AMENDMENT RECEIVED

BELIF BELIEVE IN TRUTH

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