Who owns the BELIEVE IN TRUTH BELIF ORIGINAL FORMULA trademark?

The BELIEVE IN TRUTH BELIF ORIGINAL FORMULA trademark is owned by LG H&H Co., LTD..

What class is the BELIEVE IN TRUTH BELIF ORIGINAL FORMULA trademark registered in?

The BELIEVE IN TRUTH BELIF ORIGINAL FORMULA trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for BELIEVE IN TRUTH BELIF ORIGINAL FORMULA?

The USPTO serial number for BELIEVE IN TRUTH BELIF ORIGINAL FORMULA is 98458905.

What is the registration number for BELIEVE IN TRUTH BELIF ORIGINAL FORMULA?

BELIEVE IN TRUTH BELIF ORIGINAL FORMULA is registered under USPTO registration number 8132105.

BEL

USPTO Trademark Record

REGISTERED

BELIEVE IN TRUTH BELIF ORIGINAL FORMULA

SN 98458905·Reg 8132105·Filed Mar 20, 2024

Owner LG H&H Co., LTD.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

BELIEVE IN TRUTH BELIF ORIGINAL FORMULA (Serial No. 98458905), Registration No. 8132105, is a registered US trademark filed on Mar 20, 2024 by LG H&H Co., LTD.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: February 10, 2032

Mark Intelligence

BELIEVE IN TRUTH BELIF ORIGINAL FORMULA (Reg. #8132105) is a registered US trademark that has been protecting its owner, LG H&H Co., LTD., since 2024. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 20, 2024

SERIAL

98458905

REG#

8132105

REGISTERED

Feb 10, 2026

Owner

Applicant

LG H&H Co., LTD.

Entity

Corporation

Address

98, Huam-ro, Jung-gu,, Seoul, 04637

Country

Attorney

NameJames J. Saul

Law firm

James J. Saul Faegre Drinker Biddle & Reath LLP

Docket

528883.314

Address

320 South Canal Street, Suite 3300, Chicago, IL 60606, United States

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Filing Information

StatusREGISTERED

Filing DateMar 20, 2024

Serial Number98458905

Registration No.8132105

Registration DateFeb 10, 2026

Status DateFeb 10, 2026

Published for OppositionDec 23, 2025

Mark TypeDesign with words

Attorney Docket528883.314

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

43 events

REGISTERED-PRINCIPAL REGISTER

Feb 10, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Feb 10, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 26, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 26, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 26, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 26, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 26, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

PUBLISHED FOR OPPOSITION

Dec 23, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 23, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 17, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 26, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

Nov 25, 2025

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 25, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 25, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 22, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 22, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

SUSPENSION LETTER WRITTEN

Jul 22, 2025

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Jul 22, 2025

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Jul 22, 2025

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

ASSIGNED TO LIE

Jul 21, 2025

ASSIGNED TO LIE

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

Jul 14, 2025

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

May 14, 2025

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

SUSPENSION INQUIRY WRITTEN

May 14, 2025

SUSPENSION INQUIRY WRITTEN

INQUIRY TO SUSPENSION E-MAILED

May 14, 2025

INQUIRY TO SUSPENSION E-MAILED

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

May 14, 2025

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

SUSPENSION LETTER WRITTEN

Nov 13, 2024

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Nov 13, 2024

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Nov 13, 2024

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 07, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 07, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 07, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 01, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 01, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Oct 01, 2024

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 01, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Oct 01, 2024

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

NON-FINAL ACTION WRITTEN

Sep 25, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Sep 25, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 25, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Sep 21, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 09, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NOTICE OF DESIGN SEARCH CODE E-MAILED

May 09, 2024

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION ENTERED

Mar 20, 2024

NEW APPLICATION ENTERED

BELIEVE IN TRUTH BELIF ORIGINAL FORMULA

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