Who owns the BETTER trademark?

The BETTER trademark is owned by Better Home & Finance Holding Company.

What class is the BETTER trademark registered in?

The BETTER trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for BETTER?

The USPTO serial number for BETTER is 98812472.

What is the registration number for BETTER?

BETTER is registered under USPTO registration number 7913707.

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Updated Oct 7, 2026·27 searches this week

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BET

USPTO Trademark Record

REGISTERED

BETTER

SN 98812472·Reg 7913707·Filed Oct 21, 2024

Owner Better Home & Finance Holding Company

Financial, monetary and banking services; insurance services; real estate services.

BETTER (Serial No. 98812472), Registration No. 7913707, is a registered US trademark filed on Oct 21, 2024 by Better Home & Finance Holding Company. This trademark covers Class 036 (Insurance, financial & real estate services).

early section 8: August 26, 2031

Mark Intelligence

BETTER (Reg. #7913707) is a registered US trademark that has been protecting its owner, Better Home & Finance Holding Company, since 2024. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 21, 2024

SERIAL

98812472

REG#

7913707

REGISTERED

Aug 26, 2025

Filing Information

StatusREGISTERED

Filing DateOct 21, 2024

Serial Number98812472

Registration No.7913707

Registration DateAug 26, 2025

Status DateAug 26, 2025

Published for OppositionJul 08, 2025

Filing Basis & Declarations

Filed as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Mar 18, 2021

First use in commerce: Mar 18, 2021

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

17 events

REGISTERED-PRINCIPAL REGISTER

Aug 26, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 26, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jul 08, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 08, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 02, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Jun 04, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Jun 04, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jun 04, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Jun 04, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 04, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NON-FINAL ACTION WRITTEN

Jun 02, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jun 02, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 02, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 22, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 21, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NOTICE OF DESIGN SEARCH CODE E-MAILED

May 21, 2025

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION ENTERED

Oct 21, 2024

NEW APPLICATION ENTERED

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