Who owns the BETTER. HONEST. UNBELIEVABLE trademark?

The BETTER. HONEST. UNBELIEVABLE trademark is owned by BHU Foods LLC.

What is the serial number for BETTER. HONEST. UNBELIEVABLE?

The USPTO serial number for BETTER. HONEST. UNBELIEVABLE is 99475553.

What is the registration number for BETTER. HONEST. UNBELIEVABLE?

BETTER. HONEST. UNBELIEVABLE is registered under USPTO registration number 8427845.

BET

USPTO Trademark Record

REGISTERED

BETTER. HONEST. UNBELIEVABLE

Q: What class is the BETTER. HONEST. UNBELIEVABLE trademark registered in?

The BETTER. HONEST. UNBELIEVABLE trademark is registered in Class 005 (Pharmaceuticals, medical & veterinary preparations), Class 030 (Coffee, tea, rice, bakery goods & condiments).

SN 99475553·Reg 8427845·Filed Nov 03, 2025

Owner BHU Foods LLC

Pharmaceuticals, medical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and substances adapted for medical or veterinary purposes, food for babies; dietary supplements for human beings and animals; adhesive plasters, materials for dressings; material for filling teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.; Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

BETTER. HONEST. UNBELIEVABLE (Serial No. 99475553), Registration No. 8427845, is a registered US trademark filed on Nov 03, 2025 by BHU Foods LLC. This trademark covers Class 005 (Pharmaceuticals, medical & veterinary preparations), Class 030 (Coffee, tea, rice, bakery goods & condiments).

early section 8: September 01, 2032

Mark Intelligence

BETTER. HONEST. UNBELIEVABLE (Reg. #8427845) is a registered US trademark that has been protecting its owner, BHU Foods LLC, since 2025. The mark covers Class 005 (Pharmaceuticals, medical & veterinary preparations) and Class 030 (Coffee, tea, rice, bakery goods & condiments) respectively. Goods and services include Pharmaceuticals, medical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and subs.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 03, 2025

SERIAL

99475553

REG#

8427845

REGISTERED

Sep 01, 2026

Owner

Applicant

BHU Foods LLC

Entity

LLC

State

Address

157 N Commerce Way, Bethlehem, PA, 18017

Country

Attorney

NameCheryl L. Burbach

Law firm

Cheryl L. Burbach Erise IP, P.A.

Docket

3161-5.00

Address

7015 College Blvd., Suite 700, Overland Park, KS 66211, United States

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Filing Information

StatusREGISTERED

Filing DateNov 03, 2025

Serial Number99475553

Registration No.8427845

Registration DateSep 01, 2026

Status DateSep 01, 2026

Published for OppositionApr 14, 2026

Mark TypeStandard characters

Attorney Docket3161-5.00

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 005Pharmaceuticals, medical & veterinary preparations

US codes: 005, 006, 018, 044, 046, 051, 052

First use anywhere: Mar 31, 2026

First use in commerce: Mar 31, 2026

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Mar 31, 2026

First use in commerce: Mar 31, 2026

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

21 events

REGISTERED-PRINCIPAL REGISTER

Sep 01, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 01, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

STATEMENT OF USE PROCESSING COMPLETE

Aug 11, 2026

STATEMENT OF USE PROCESSING COMPLETE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 11, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 11, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

TEAS STATEMENT OF USE RECEIVED

Jun 22, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jun 22, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jun 09, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Apr 14, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 14, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 08, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Mar 16, 2026

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 16, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 11, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 02, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 02, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 02, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 02, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 02, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NEW APPLICATION ENTERED

Nov 03, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Nov 03, 2025

APPLICATION FILING RECEIPT MAILED

BETTER. HONEST. UNBELIEVABLE

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Other Marks by BHU Foods LLC

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