Who owns the BG trademark?

The BG trademark is owned by Barstool Sports, Inc..

What class is the BG trademark registered in?

The BG trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for BG?

The USPTO serial number for BG is 99523705.

What is the registration number for BG?

BG is registered under USPTO registration number 8332276.

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Updated Oct 30, 2026·18 searches this week

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USPTO Trademark Record

REGISTERED

BG

SN 99523705·Reg 8332276·Filed Dec 01, 2025

Owner Barstool Sports, Inc.

Education; providing of training; entertainment; sporting and cultural activities.

BG (Serial No. 99523705), Registration No. 8332276, is a registered US trademark filed on Dec 01, 2025 by Barstool Sports, Inc.. This trademark covers Class 041 (Education & entertainment services).

early section 8: July 07, 2032

Mark Intelligence

BG (Reg. #8332276) is a registered US trademark that has been protecting its owner, Barstool Sports, Inc., since 2025. The mark covers Class 041 (Education & entertainment services). Goods and services include Education; providing of training; entertainment; sporting and cultural activities.. The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 01, 2025

SERIAL

99523705

REG#

8332276

REGISTERED

Jul 07, 2026

Filing Information

StatusREGISTERED

Filing DateDec 01, 2025

Serial Number99523705

Registration No.8332276

Registration DateJul 07, 2026

Status DateJul 07, 2026

Published for OppositionMay 19, 2026

Filing Basis & Declarations

Filed as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Aug 07, 2025

First use in commerce: Aug 07, 2025

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

10 events

REGISTERED-PRINCIPAL REGISTER

Jul 07, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 07, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

May 19, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 19, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 13, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Apr 24, 2026

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 24, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 23, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Dec 01, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Dec 01, 2025

APPLICATION FILING RECEIPT MAILED

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