Who owns the BHG AUTOMOTIVE trademark?

The BHG AUTOMOTIVE trademark is owned by Insights 4 Less, LLC.

What class is the BHG AUTOMOTIVE trademark registered in?

The BHG AUTOMOTIVE trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for BHG AUTOMOTIVE?

The USPTO serial number for BHG AUTOMOTIVE is 98175568.

What is the registration number for BHG AUTOMOTIVE?

BHG AUTOMOTIVE is registered under USPTO registration number 8232981.

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BHG

USPTO Trademark Record

REGISTERED

BHG AUTOMOTIVE

SN 98175568·Reg 8232981·Filed Sep 12, 2023

Owner Insights 4 Less, LLC

Advertising; business management, organization and administration; office functions.

BHG AUTOMOTIVE (Serial No. 98175568), Registration No. 8232981, is a registered US trademark filed on Sep 12, 2023 by Insights 4 Less, LLC. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: April 28, 2032

Mark Intelligence

BHG AUTOMOTIVE (Reg. #8232981) is a registered US trademark that has been protecting its owner, Insights 4 Less, LLC, since 2023. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 12, 2023

SERIAL

98175568

REG#

8232981

REGISTERED

Apr 28, 2026

Filing Information

StatusREGISTERED

Filing DateSep 12, 2023

Serial Number98175568

Registration No.8232981

Registration DateApr 28, 2026

Status DateApr 28, 2026

Published for OppositionFeb 11, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Oct 08, 2025

First use in commerce: Oct 08, 2025

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

31 events

REGISTERED-PRINCIPAL REGISTER

Apr 28, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Apr 28, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

STATEMENT OF USE PROCESSING COMPLETE

Apr 06, 2026

STATEMENT OF USE PROCESSING COMPLETE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 06, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 06, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 03, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Oct 08, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Oct 08, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Apr 08, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 31, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 31, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 31, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 25, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 25, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 25, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

PUBLISHED FOR OPPOSITION

Feb 11, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 11, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 05, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 23, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

SUSPENSION LETTER WRITTEN

Jul 24, 2024

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Jul 24, 2024

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Jul 24, 2024

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 23, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 23, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 23, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

May 14, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 14, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 14, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 07, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 02, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Sep 15, 2023

NEW APPLICATION ENTERED

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