Who owns the BLUE IS THE NEW GREEN trademark?

The BLUE IS THE NEW GREEN trademark is owned by New WinCup Holdings, Inc..

What class is the BLUE IS THE NEW GREEN trademark registered in?

The BLUE IS THE NEW GREEN trademark is registered in Class 021 (Household utensils, cookware & glassware).

What is the serial number for BLUE IS THE NEW GREEN?

The USPTO serial number for BLUE IS THE NEW GREEN is 97980989.

What is the registration number for BLUE IS THE NEW GREEN?

BLUE IS THE NEW GREEN is registered under USPTO registration number 8079004.

BLU

USPTO Trademark Record

REGISTERED

BLUE IS THE NEW GREEN

SN 97980989·Reg 8079004·Filed Jan 06, 2022

Owner New WinCup Holdings, Inc.

Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

BLUE IS THE NEW GREEN (Serial No. 97980989), Registration No. 8079004, is a registered US trademark filed on Jan 06, 2022 by New WinCup Holdings, Inc.. This trademark covers Class 021 (Household utensils, cookware & glassware).

early section 8: December 23, 2031

Mark Intelligence

BLUE IS THE NEW GREEN (Reg. #8079004) is a registered US trademark that has been protecting its owner, New WinCup Holdings, Inc., since 2022. The mark covers Class 021 (Household utensils, cookware & glassware). Goods and services include Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 06, 2022

SERIAL

97980989

REG#

8079004

REGISTERED

Dec 23, 2025

Owner

Applicant

New WinCup Holdings, Inc.

Entity

Corporation

State

Address

55 Ivan Allen Jr. Blvd. NW, Suite 900, Atlanta, GA, 30308

Country

Attorney

NameNicole K. McLaughlin

Law firm

Nicole K. McLaughlin DUANE MORRIS LLP

Docket

E6595-00152

Address

30 SOUTH 17TH STREET, PHILADELPHIA, PA 19103-4196, United States

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Filing Information

StatusREGISTERED

Filing DateJan 06, 2022

Serial Number97980989

Registration No.8079004

Registration DateDec 23, 2025

Status DateDec 23, 2025

Published for OppositionNov 22, 2022

Mark TypeStandard characters

Attorney DocketE6595-00152

Status DescriptionLive and registered

Filing Signals

FILED

2022

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 021Household utensils, cookware & glassware

US codes: 002, 013, 023, 029, 030, 033, 040, 050

First use anywhere: Apr 30, 2022

First use in commerce: Apr 30, 2022

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

40 events

REGISTERED-PRINCIPAL REGISTER

Dec 23, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Dec 23, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Dec 03, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Dec 03, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

DIVISIONAL PROCESSING COMPLETE

Nov 26, 2025

DIVISIONAL PROCESSING COMPLETE

STATEMENT OF USE PROCESSING COMPLETE

Nov 26, 2025

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Nov 17, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Nov 01, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

DIVISIONAL REQUEST RECEIVED

May 23, 2025

DIVISIONAL REQUEST RECEIVED

TEAS STATEMENT OF USE RECEIVED

May 23, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

May 23, 2025

USE AMENDMENT FILED

TEAS REQUEST TO DIVIDE RECEIVED

May 23, 2025

TEAS REQUEST TO DIVIDE RECEIVED

SOU TEAS EXTENSION RECEIVED

Jan 14, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 4 FILED

Jan 14, 2025

SOU EXTENSION 4 FILED

SOU EXTENSION 4 GRANTED

Jan 14, 2025

SOU EXTENSION 4 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 14, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jul 09, 2024

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 GRANTED

Jul 09, 2024

SOU EXTENSION 3 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 09, 2024

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 3 FILED

Jul 09, 2024

SOU EXTENSION 3 FILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 20, 2024

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 13, 2024

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jan 11, 2024

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Jan 11, 2024

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

Jan 11, 2024

SOU EXTENSION 2 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 18, 2023

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jul 14, 2023

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Jul 14, 2023

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Jul 14, 2023

SOU EXTENSION 1 GRANTED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 27, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 27, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 27, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 17, 2023

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Nov 22, 2022

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 22, 2022

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 02, 2022

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 17, 2022

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Oct 12, 2022

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 13, 2022

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 10, 2022

NEW APPLICATION ENTERED

BLUE IS THE NEW GREEN

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