Who owns the BLUE SHIELD trademark?

The BLUE SHIELD trademark is owned by Blue Cross and Blue Shield Association.

What class is the BLUE SHIELD trademark registered in?

The BLUE SHIELD trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for BLUE SHIELD?

The USPTO serial number for BLUE SHIELD is 73437189.

What is the registration number for BLUE SHIELD?

BLUE SHIELD is registered under USPTO registration number 1319824.

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BLU

USPTO Trademark Record

REGISTERED

BLUE SHIELD

SN 73437189·Reg 1319824·Filed Aug 01, 1983

Owner Blue Cross and Blue Shield Association

Financial, monetary and banking services; insurance services; real estate services.

BLUE SHIELD (Serial No. 73437189), Registration No. 1319824, is a registered US trademark filed on Aug 01, 1983 by Blue Cross and Blue Shield Association. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: February 12, 2035

Mark Intelligence

BLUE SHIELD (Reg. #1319824) is a registered US trademark that has been protecting its owner, Blue Cross and Blue Shield Association, since 1983. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 01, 1983

SERIAL

73437189

REG#

1319824

REGISTERED

Feb 12, 1985

Filing Information

StatusREGISTERED

Filing DateAug 01, 1983

Serial Number73437189

Registration No.1319824

Registration DateFeb 12, 1985

Status DateJul 10, 2025

Published for OppositionJun 26, 1984

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 102

First use anywhere: Jun 01, 1969

First use in commerce: Jun 01, 1969

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

34 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 10, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 10, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Jul 10, 2025

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jul 10, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 05, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 12, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 11, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 11, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 11, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 11, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 11, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 27, 2014

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Aug 27, 2014

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 27, 2014

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Aug 25, 2014

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

May 19, 2008

CASE FILE IN TICRS

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 24, 2004

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Nov 24, 2004

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Oct 18, 2004

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Oct 18, 2004

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Oct 18, 2004

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 22, 1991

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Dec 03, 1990

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Feb 12, 1985

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jun 26, 1984

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

May 02, 1984

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 09, 1984

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Mar 08, 1984

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Feb 23, 1984

ASSIGNED TO EXAMINER

Feb 15, 1984

ASSIGNED TO EXAMINER

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