Who owns the BSG trademark?

The BSG trademark is owned by SALLY HOLDINGS LLC.

What class is the BSG trademark registered in?

The BSG trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for BSG?

The USPTO serial number for BSG is 78086109.

What is the registration number for BSG?

BSG is registered under USPTO registration number 2972621.

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BSG

USPTO Trademark Record

REGISTERED

BSG

SN 78086109·Reg 2972621·Filed Sep 28, 2001

Owner SALLY HOLDINGS LLC

Advertising; business management, organization and administration; office functions.

BSG (Serial No. 78086109), Registration No. 2972621, is a registered US trademark filed on Sep 28, 2001 by SALLY HOLDINGS LLC. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: July 19, 2035

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Mark Intelligence

BSG (Reg. #2972621) is a registered US trademark that has been protecting its owner, SALLY HOLDINGS LLC, since 2001. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 28, 2001

SERIAL

78086109

REG#

2972621

REGISTERED

Jul 19, 2005

Filing Information

StatusREGISTERED

Filing DateSep 28, 2001

Serial Number78086109

Registration No.2972621

Registration DateJul 19, 2005

Status DateJun 16, 2025

Published for OppositionAug 20, 2002

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Mar 26, 2005

First use in commerce: Mar 26, 2005

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

81 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 02, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 02, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 02, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 02, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 02, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 16, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 16, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jun 16, 2025

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 16, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jan 10, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 19, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 10, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 10, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 10, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 10, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Oct 04, 2023

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 08, 2023

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 18, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 18, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 18, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 18, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 18, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 30, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 30, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 30, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 30, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 30, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 05, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 05, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 05, 2015

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Aug 05, 2015

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 05, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 03, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Jul 10, 2015

TEAS SECTION 8 & 9 RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Feb 11, 2015

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Oct 24, 2012

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 26, 2011

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jul 26, 2011

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Jul 15, 2011

TEAS SECTION 8 & 15 RECEIVED

CORRECTION UNDER SECTION 7 - PROCESSED

Aug 01, 2007

CORRECTION UNDER SECTION 7 - PROCESSED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 28, 2007

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED

Feb 23, 2007

ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED

CORRECTION UNDER SECTION 7 - PROCESSED

Feb 16, 2007

CORRECTION UNDER SECTION 7 - PROCESSED

ASSIGNED TO PARALEGAL

Feb 07, 2007

ASSIGNED TO PARALEGAL

FAX RECEIVED

Jan 17, 2007

FAX RECEIVED

SEC 7 REQUEST FILED

Jan 17, 2007

SEC 7 REQUEST FILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 11, 2007

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 11, 2007

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 10, 2007

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 29, 2006

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 27, 2006

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 24, 2006

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 24, 2006

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED-PRINCIPAL REGISTER

Jul 19, 2005

REGISTERED-PRINCIPAL REGISTER

LAW OFFICE REGISTRATION REVIEW COMPLETED

May 24, 2005

LAW OFFICE REGISTRATION REVIEW COMPLETED

ASSIGNED TO LIE

May 20, 2005

ASSIGNED TO LIE

STATEMENT OF USE PROCESSING COMPLETE

May 13, 2005

STATEMENT OF USE PROCESSING COMPLETE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 13, 2005

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

TEAS STATEMENT OF USE RECEIVED

Apr 21, 2005

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 21, 2005

USE AMENDMENT FILED

SOU EXTENSION 4 GRANTED

Nov 19, 2004

SOU EXTENSION 4 GRANTED

SOU TEAS EXTENSION RECEIVED

Nov 08, 2004

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 4 FILED

Nov 08, 2004

SOU EXTENSION 4 FILED

SOU EXTENSION 3 GRANTED

May 21, 2004

SOU EXTENSION 3 GRANTED

CASE FILE IN TICRS

May 19, 2004

CASE FILE IN TICRS

SOU TEAS EXTENSION RECEIVED

May 12, 2004

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 FILED

May 12, 2004

SOU EXTENSION 3 FILED

SOU EXTENSION 2 GRANTED

Nov 18, 2003

SOU EXTENSION 2 GRANTED

SOU TEAS EXTENSION RECEIVED

Nov 10, 2003

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Nov 10, 2003

SOU EXTENSION 2 FILED

SOU EXTENSION 1 GRANTED

Aug 19, 2003

SOU EXTENSION 1 GRANTED

SOU TEAS EXTENSION RECEIVED

May 02, 2003

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

May 02, 2003

SOU EXTENSION 1 FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Nov 12, 2002

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 20, 2002

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jul 31, 2002

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 04, 2002

APPROVED FOR PUB - PRINCIPAL REGISTER

PAPER RECEIVED

May 20, 2002

PAPER RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 20, 2002

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Nov 15, 2001

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Nov 14, 2001

ASSIGNED TO EXAMINER

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