Who owns the CHOICE trademark?

The CHOICE trademark is owned by ALIBABA INNOVATION PRIVATE LIMITED.

What is the serial number for CHOICE?

The USPTO serial number for CHOICE is 79416044.

What is the registration number for CHOICE?

CHOICE is registered under USPTO registration number 8397034.

CHO

USPTO Trademark Record

REGISTERED

CHOICE

Q: What class is the CHOICE trademark registered in?

The CHOICE trademark is registered in Class 009 (Electronics, software & scientific instruments), Class 035 (Advertising, business management & retail services).

SN 79416044·Reg 8397034·Filed Dec 30, 2024

Owner ALIBABA INNOVATION PRIVATE LIMITED

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.; Advertising; business management, organization and administration; office functions.

CHOICE (Serial No. 79416044), Registration No. 8397034, is a registered US trademark filed on Dec 30, 2024 by ALIBABA INNOVATION PRIVATE LIMITED. This trademark covers Class 009 (Electronics, software & scientific instruments), Class 035 (Advertising, business management & retail services).

early section 8: August 18, 2032

Mark Intelligence

CHOICE (Reg. #8397034) is a registered US trademark that has been protecting its owner, ALIBABA INNOVATION PRIVATE LIMITED, since 2024. The mark covers Class 009 (Electronics, software & scientific instruments) and Class 035 (Advertising, business management & retail services) respectively. Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s.... The mark faced 4 opposition proceedings during prosecution.

FILED

Dec 30, 2024

SERIAL

79416044

REG#

8397034

REGISTERED

Aug 18, 2026

Owner

Applicant

ALIBABA INNOVATION PRIVATE LIMITED

Entity

Not Provided

Address

51 BRAS BASAH ROAD,, #03-06 LAZADA ONE SINGAPORE 189554

Country

Attorney

NameEdward Playfair

Law firm

Edward Playfair Adams & Reese, LLP

Docket

028973-103

Address

1600 West End Avenue, Suite 1400, Nashville, TN 37203, United States

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Filing Information

StatusREGISTERED

Filing DateDec 30, 2024

Serial Number79416044

Registration No.8397034

Registration DateAug 18, 2026

Status DateAug 18, 2026

Published for OppositionJun 30, 2026

Mark TypeDesign with words

Attorney Docket028973-103

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 4× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

37 events

REGISTERED-PRINCIPAL REGISTER

Aug 18, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 18, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

Jul 23, 2026

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Jul 06, 2026

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

Jul 05, 2026

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

PUBLISHED FOR OPPOSITION

Jun 30, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 30, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 24, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 03, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

REFUSAL PROCESSED BY IB

May 28, 2026

REFUSAL PROCESSED BY IB

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 20, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 20, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

May 20, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Apr 29, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Apr 29, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 29, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Apr 15, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Apr 15, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 15, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS REQUEST FOR RECONSIDERATION RECEIVED

Mar 18, 2026

TEAS REQUEST FOR RECONSIDERATION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 18, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Mar 18, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

FINAL REFUSAL WRITTEN

Jan 09, 2026

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Jan 09, 2026

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Jan 09, 2026

NOTIFICATION OF FINAL REFUSAL EMAILED

TEAS/EMAIL CORRESPONDENCE ENTERED

Dec 12, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Dec 11, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 11, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

REFUSAL PROCESSED BY IB

Jul 12, 2025

REFUSAL PROCESSED BY IB

REFUSAL PROCESSED BY MPU

Jun 22, 2025

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Jun 22, 2025

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Apr 24, 2025

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

NON-FINAL ACTION WRITTEN

Apr 23, 2025

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Apr 11, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 10, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Feb 10, 2025

APPLICATION FILING RECEIPT MAILED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Feb 06, 2025

SN ASSIGNED FOR SECT 66A APPL FROM IB

CHOICE

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