Who owns the CHOICE trademark?

The CHOICE trademark is owned by SIGNATURE BRANDS OF AMERICA LLC.

What class is the CHOICE trademark registered in?

The CHOICE trademark is registered in Class 034 (Tobacco, smokers' articles & e-cigarettes).

What is the serial number for CHOICE?

The USPTO serial number for CHOICE is 99279665.

What is the registration number for CHOICE?

CHOICE is registered under USPTO registration number 0.

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Updated Oct 7, 2026·20 searches this week

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CHO

USPTO Trademark Record

PENDING

CHOICE

SN 99279665·Reg 0·Filed Jul 11, 2025

Owner SIGNATURE BRANDS OF AMERICA LLC

Tobacco and tobacco substitutes; cigarettes and cigars; electronic cigarettes and oral vaporizers for smokers; smokers' articles; matches.

CHOICE (Serial No. 99279665), Registration No. 0, is a pending US trademark filed on Jul 11, 2025 by SIGNATURE BRANDS OF AMERICA LLC. This trademark covers Class 034 (Tobacco, smokers' articles & e-cigarettes).

Mark Intelligence

CHOICE (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 034 (Tobacco, smokers' articles & e-cigarettes). Goods and services include Tobacco and tobacco substitutes; cigarettes and cigars; electronic cigarettes and oral vaporizers for smokers; smokers' .... The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 11, 2025

SERIAL

99279665

REG#

Filing Information

StatusPENDING

Filing DateJul 11, 2025

Serial Number99279665

Registration No.0

Status DateSep 29, 2026

Published for OppositionApr 21, 2026

Mark TypeDesign with words

Filing Basis & Declarations

Use Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 034Tobacco, smokers' articles & e-cigarettes

US codes: 002, 008, 009, 017

First use anywhere: Mar 13, 2026

First use in commerce: Mar 13, 2026

Tobacco and tobacco substitutes; cigarettes and cigars; electronic cigarettes and oral vaporizers for smokers; smokers' articles; matches.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

23 events

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 29, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 29, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Aug 18, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Jun 29, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jun 29, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jun 16, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Apr 21, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 21, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 15, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 24, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Mar 12, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 12, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Mar 12, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jan 15, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 15, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 15, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 01, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 18, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NOTICE OF DESIGN SEARCH CODE E-MAILED

Nov 18, 2025

NOTICE OF DESIGN SEARCH CODE E-MAILED

TEAS VOLUNTARY AMENDMENT RECEIVED

Aug 31, 2025

TEAS VOLUNTARY AMENDMENT RECEIVED

TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED

Aug 31, 2025

TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED

NEW APPLICATION ENTERED

Jul 11, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Jul 11, 2025

APPLICATION FILING RECEIPT MAILED

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