Who owns the CHOOSE FRIENDLY trademark?

The CHOOSE FRIENDLY trademark is owned by COLGATE-PALMOLIVE COMPANY.

What class is the CHOOSE FRIENDLY trademark registered in?

The CHOOSE FRIENDLY trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for CHOOSE FRIENDLY?

The USPTO serial number for CHOOSE FRIENDLY is 90403143.

What is the registration number for CHOOSE FRIENDLY?

CHOOSE FRIENDLY is registered under USPTO registration number 6798687.

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USPTO Trademark Record

REGISTERED

CHOOSE FRIENDLY

SN 90403143·Reg 6798687·Filed Dec 22, 2020

Owner COLGATE-PALMOLIVE COMPANY

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

CHOOSE FRIENDLY (Serial No. 90403143), Registration No. 6798687, is a registered US trademark filed on Dec 22, 2020 by COLGATE-PALMOLIVE COMPANY. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: July 19, 2028

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Mark Intelligence

CHOOSE FRIENDLY (Reg. #6798687) is a registered US trademark that has been protecting its owner, COLGATE-PALMOLIVE COMPANY, since 2020. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 22, 2020

SERIAL

90403143

REG#

6798687

REGISTERED

Jul 19, 2022

Filing Information

StatusREGISTERED

Filing DateDec 22, 2020

Serial Number90403143

Registration No.6798687

Registration DateJul 19, 2022

Status DateJul 19, 2022

Published for OppositionJul 20, 2021

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Jul 31, 2021

First use in commerce: Jul 31, 2021

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

45 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 29, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 29, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 29, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 29, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 29, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 29, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 27, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 27, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 27, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 27, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 27, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Aug 09, 2023

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Jul 19, 2022

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 19, 2022

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 16, 2022

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 15, 2022

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 11, 2022

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

May 11, 2022

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO LIE

May 09, 2022

ASSIGNED TO LIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 05, 2022

TEAS RESPONSE TO OFFICE ACTION RECEIVED

SU - NON-FINAL ACTION - WRITTEN

May 03, 2022

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

May 03, 2022

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 03, 2022

NOTIFICATION OF NON-FINAL ACTION E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Apr 07, 2022

STATEMENT OF USE PROCESSING COMPLETE

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 07, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 07, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 07, 2022

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 07, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 06, 2022

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Mar 09, 2022

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Mar 09, 2022

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 14, 2021

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 20, 2021

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 20, 2021

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 30, 2021

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 17, 2021

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

May 28, 2021

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 27, 2021

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 27, 2021

CORRESPONDENCE RECEIVED IN LAW OFFICE

ASSIGNED TO EXAMINER

May 15, 2021

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

May 15, 2021

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 15, 2021

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 15, 2021

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 09, 2021

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Dec 25, 2020

NEW APPLICATION ENTERED

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