Who owns the CHOOSE U trademark?

The CHOOSE U trademark is owned by Gilead Sciences, Inc..

What class is the CHOOSE U trademark registered in?

The CHOOSE U trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for CHOOSE U?

The USPTO serial number for CHOOSE U is 99030166.

What is the registration number for CHOOSE U?

CHOOSE U is registered under USPTO registration number 8383444.

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Updated Sep 23, 2026·12 searches this week

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CHO

USPTO Trademark Record

REGISTERED

CHOOSE U

SN 99030166·Reg 8383444·Filed Feb 05, 2025

Owner Gilead Sciences, Inc.

Advertising; business management, organization and administration; office functions.

CHOOSE U (Serial No. 99030166), Registration No. 8383444, is a registered US trademark filed on Feb 05, 2025 by Gilead Sciences, Inc.. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: August 04, 2032

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Mark Intelligence

CHOOSE U (Reg. #8383444) is a registered US trademark that has been protecting its owner, Gilead Sciences, Inc., since 2025. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 05, 2025

SERIAL

99030166

REG#

8383444

REGISTERED

Aug 04, 2026

Filing Information

StatusREGISTERED

Filing DateFeb 05, 2025

Serial Number99030166

Registration No.8383444

Registration DateAug 04, 2026

Status DateAug 04, 2026

Published for OppositionAug 26, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Nov 10, 2025

First use in commerce: Nov 10, 2025

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

17 events

REGISTERED-PRINCIPAL REGISTER

Aug 04, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 04, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jul 16, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 16, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jun 25, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Jun 25, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Mar 31, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Mar 31, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 21, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 26, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 26, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 20, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 22, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jul 15, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 07, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 05, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Feb 05, 2025

APPLICATION FILING RECEIPT MAILED

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