Who owns the CHOOSE WHAT'S REAL trademark?

The CHOOSE WHAT'S REAL trademark is owned by E.T. Browne Drug Co., Inc..

What is the serial number for CHOOSE WHAT'S REAL?

The USPTO serial number for CHOOSE WHAT'S REAL is 87447258.

What is the registration number for CHOOSE WHAT'S REAL?

CHOOSE WHAT'S REAL is registered under USPTO registration number 5644378.

CHO

USPTO Trademark Record

REGISTERED

CHOOSE WHAT'S REAL

Q: What class is the CHOOSE WHAT'S REAL trademark registered in?

The CHOOSE WHAT'S REAL trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 005 (Pharmaceuticals, medical & veterinary preparations).

SN 87447258·Reg 5644378·Filed May 12, 2017

Owner E.T. Browne Drug Co., Inc.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Pharmaceuticals, medical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and substances adapted for medical or veterinary purposes, food for babies; dietary supplements for human beings and animals; adhesive plasters, materials for dressings; material for filling teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.

CHOOSE WHAT'S REAL (Serial No. 87447258), Registration No. 5644378, is a registered US trademark filed on May 12, 2017 by E.T. Browne Drug Co., Inc.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 005 (Pharmaceuticals, medical & veterinary preparations).

Section 8/9 declaration window: January 01, 2029

Mark Intelligence

CHOOSE WHAT'S REAL (Reg. #5644378) is a registered US trademark that has been protecting its owner, E.T. Browne Drug Co., Inc., since 2017. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 005 (Pharmaceuticals, medical & veterinary preparations) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

May 12, 2017

SERIAL

87447258

REG#

5644378

REGISTERED

Jan 01, 2019

Owner

Applicant

E.T. Browne Drug Co., Inc.

Entity

Corporation

State

Address

440 Sylvan Avenue, Englewood Cliffs, NJ, 07632

Country

Attorney

NameAndrew J. Hollander

Law firm

Andrew J. Hollander K&L GATES LLP

Docket

130385801308

Address

One Newark Center, 10th Floor, NEWARK, NJ 07102, United States

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Filing Information

StatusREGISTERED

Filing DateMay 12, 2017

Serial Number87447258

Registration No.5644378

Registration DateJan 01, 2019

Status DateApr 11, 2025

Published for OppositionDec 05, 2017

Next RenewalJanuary 01, 2029

Mark TypeStandard characters

Attorney Docket130385801308

Status DescriptionLive and registered, Section 8 and 15 accepted

Filing Signals

FILED

2017

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Jul 17, 2018

First use in commerce: Jul 17, 2018

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 005Pharmaceuticals, medical & veterinary preparations

US codes: 006, 018, 044, 046, 051, 052

First use anywhere: Jul 17, 2018

First use in commerce: Jul 17, 2018

Pharmaceuticals, medical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and substances adapted for medical or veterinary purposes, food for babies; dietary supplements for human beings and animals; adhesive plasters, materials for dressings; material for filling teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

31 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 11, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Apr 11, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Apr 11, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Dec 30, 2024

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jan 01, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Jan 01, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Nov 27, 2018

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Nov 26, 2018

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Nov 26, 2018

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Nov 24, 2018

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Nov 02, 2018

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Nov 02, 2018

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 04, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jul 02, 2018

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 GRANTED

Jul 02, 2018

SOU EXTENSION 1 GRANTED

SOU EXTENSION 1 FILED

Jul 02, 2018

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 30, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Dec 05, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 05, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 15, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Oct 30, 2017

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 16, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 14, 2017

TEAS/EMAIL CORRESPONDENCE ENTERED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 13, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 13, 2017

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

Aug 16, 2017

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Aug 16, 2017

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 16, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Aug 10, 2017

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 17, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 16, 2017

NEW APPLICATION ENTERED

CHOOSE WHAT'S REAL

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