Who owns the CHOOSE YOUR BEACH trademark?

The CHOOSE YOUR BEACH trademark is owned by SANDEE, LLC.

What is the serial number for CHOOSE YOUR BEACH?

The USPTO serial number for CHOOSE YOUR BEACH is 87453370.

What is the registration number for CHOOSE YOUR BEACH?

CHOOSE YOUR BEACH is registered under USPTO registration number 5382603.

CHO

USPTO Trademark Record

REGISTERED

CHOOSE YOUR BEACH

Q: What class is the CHOOSE YOUR BEACH trademark registered in?

The CHOOSE YOUR BEACH trademark is registered in Class 035 (Advertising, business management & retail services), Class 039 (Transportation, travel & storage services), Class 041 (Education & entertainment services), Class 043 (Food & beverage services, hospitality).

SN 87453370·Reg 5382603·Filed May 17, 2017

Owner SANDEE, LLC

Advertising; business management, organization and administration; office functions.; Transport; packaging and storage of goods; travel arrangement.; Education; providing of training; entertainment; sporting and cultural activities.; Services for providing food and drink; temporary accommodation.

CHOOSE YOUR BEACH (Serial No. 87453370), Registration No. 5382603, is a registered US trademark filed on May 17, 2017 by SANDEE, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 039 (Transportation, travel & storage services), Class 041 (Education & entertainment services), Class 043 (Food & beverage services, hospitality).

Section 8/9 declaration window: January 17, 2028

Mark Intelligence

CHOOSE YOUR BEACH (Reg. #5382603) is a registered US trademark that has been protecting its owner, SANDEE, LLC, since 2017. The mark covers Class 035 (Advertising, business management & retail services), Class 039 (Transportation, travel & storage services), Class 041 (Education & entertainment services) and Class 043 (Food & beverage services, hospitality) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Transport; packaging and storage o.... The mark faced 1 opposition proceeding during prosecution.

FILED

May 17, 2017

SERIAL

87453370

REG#

5382603

REGISTERED

Jan 16, 2018

Owner

Applicant

SANDEE, LLC

Entity

LLC

State

Address

12011 SAN VICENTE BLVD., SUITE 405, LOS ANGELES, CA, 90049

Country

Attorney

Law firm

SANDEE, LLC

Address

12011 SAN VICENTE BLVD., SUITE 405, LOS ANGELES, CA 90049, United States

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Filing Information

StatusREGISTERED

Filing DateMay 17, 2017

Serial Number87453370

Registration No.5382603

Registration DateJan 16, 2018

Status DateDec 22, 2023

Published for OppositionOct 03, 2017

Next RenewalJanuary 17, 2028

Mark TypeStandard characters

Status DescriptionLive and registered, Section 8 accepted

Filing Signals

FILED

2017

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jan 01, 2017

First use in commerce: Jan 06, 2017

Advertising; business management, organization and administration; office functions.

Class 039Transportation, travel & storage services

US codes: 100, 105

First use anywhere: Jan 01, 2017

First use in commerce: Jan 06, 2017

Transport; packaging and storage of goods; travel arrangement.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Jan 01, 2017

First use in commerce: Jan 06, 2017

Education; providing of training; entertainment; sporting and cultural activities.

Class 043Food & beverage services, hospitality

US codes: 100, 101

First use anywhere: Jan 01, 2017

First use in commerce: Jan 06, 2017

Services for providing food and drink; temporary accommodation.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

24 events

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 15, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Dec 22, 2023

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Dec 22, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Dec 21, 2023

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

POST REGISTRATION ACTION MAILED - SEC. 8

Jul 13, 2023

POST REGISTRATION ACTION MAILED - SEC. 8

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 11, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 RECEIVED

Jan 16, 2023

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jan 16, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Feb 20, 2019

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Jan 16, 2018

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Dec 13, 2017

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Dec 12, 2017

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Dec 12, 2017

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Dec 12, 2017

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Nov 28, 2017

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 28, 2017

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

TEAS STATEMENT OF USE RECEIVED

Nov 28, 2017

TEAS STATEMENT OF USE RECEIVED

PUBLISHED FOR OPPOSITION

Oct 03, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 03, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 13, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 22, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Aug 16, 2017

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 23, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 20, 2017

NEW APPLICATION ENTERED

CHOOSE YOUR BEACH

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Other Marks by SANDEE, LLC

Other Marks in Class 035 — Advertising, business management & retail services

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