Who owns the CLEAN SMARTER NOT HARDER trademark?

The CLEAN SMARTER NOT HARDER trademark is owned by Henkel Corporation.

What class is the CLEAN SMARTER NOT HARDER trademark registered in?

The CLEAN SMARTER NOT HARDER trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for CLEAN SMARTER NOT HARDER?

The USPTO serial number for CLEAN SMARTER NOT HARDER is 99072149.

What is the registration number for CLEAN SMARTER NOT HARDER?

CLEAN SMARTER NOT HARDER is registered under USPTO registration number 8405206.

CLE

USPTO Trademark Record

REGISTERED

CLEAN SMARTER NOT HARDER

SN 99072149·Reg 8405206·Filed Mar 07, 2025

Owner Henkel Corporation

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

CLEAN SMARTER NOT HARDER (Serial No. 99072149), Registration No. 8405206, is a registered US trademark filed on Mar 07, 2025 by Henkel Corporation. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: August 18, 2032

Mark Intelligence

CLEAN SMARTER NOT HARDER (Reg. #8405206) is a registered US trademark that has been protecting its owner, Henkel Corporation, since 2025. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 07, 2025

SERIAL

99072149

REG#

8405206

REGISTERED

Aug 18, 2026

Owner

Applicant

Henkel Corporation

Entity

Corporation

State

Address

One Henkel Way, Rocky Hill, CT, 06067

Country

Attorney

NameAya Cieslak-Tochigi

Law firm

Aya Cieslak-Tochigi Henkel Corporation

Address

200 Elm Street, 6th, Stamford, CT 06902, United States

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Filing Information

StatusREGISTERED

Filing DateMar 07, 2025

Serial Number99072149

Registration No.8405206

Registration DateAug 18, 2026

Status DateAug 18, 2026

Published for OppositionAug 12, 2025

Mark TypeStandard characters

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Oct 31, 2025

First use in commerce: Oct 31, 2025

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

25 events

REGISTERED-PRINCIPAL REGISTER

Aug 18, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 18, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jul 24, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 24, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Jun 30, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Apr 07, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 07, 2026

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 04, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Apr 03, 2026

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Apr 03, 2026

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Apr 03, 2026

SOU EXTENSION 1 GRANTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 10, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 10, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 10, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 07, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 12, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 12, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 06, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 08, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 05, 2025

ASSIGNED TO EXAMINER

TEAS VOLUNTARY AMENDMENT RECEIVED

May 09, 2025

TEAS VOLUNTARY AMENDMENT RECEIVED

TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED

May 09, 2025

TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 09, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 07, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Mar 07, 2025

APPLICATION FILING RECEIPT MAILED

CLEAN SMARTER NOT HARDER

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