Who owns the COLGATE TOTAL trademark?

The COLGATE TOTAL trademark is owned by COLGATE-PALMOLIVE COMPANY.

What is the serial number for COLGATE TOTAL?

The USPTO serial number for COLGATE TOTAL is 75975501.

What is the registration number for COLGATE TOTAL?

COLGATE TOTAL is registered under USPTO registration number 2027973.

COL

USPTO Trademark Record

REGISTERED

COLGATE TOTAL

Q: What class is the COLGATE TOTAL trademark registered in?

The COLGATE TOTAL trademark is registered in Class 010 (Surgical, medical, dental & veterinary apparatus), Class 021 (Household utensils, cookware & glassware).

SN 75975501·Reg 2027973·Filed May 19, 1994

Owner COLGATE-PALMOLIVE COMPANY

Surgical, medical, dental and veterinary apparatus and instruments; artificial limbs, eyes and teeth; spectacles, contact lenses and sunglasses; orthopaedic articles; suture materials; therapeutic and assistive devices adapted for persons with disabilities; massage apparatus; apparatus, devices and articles for nursing infants; sexual activity apparatus, devices and articles.; Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

COLGATE TOTAL (Serial No. 75975501), Registration No. 2027973, is a registered US trademark filed on May 19, 1994 by COLGATE-PALMOLIVE COMPANY. This trademark covers Class 010 (Surgical, medical, dental & veterinary apparatus), Class 021 (Household utensils, cookware & glassware).

renewal 30y period: December 31, 202670 days remaining

Mark Intelligence

COLGATE TOTAL (Reg. #2027973) is a registered US trademark that has been protecting its owner, COLGATE-PALMOLIVE COMPANY, since 1994. The mark covers Class 010 (Surgical, medical, dental & veterinary apparatus) and Class 021 (Household utensils, cookware & glassware) respectively. Goods and services include Surgical, medical, dental and veterinary apparatus and instruments; artificial limbs, eyes and teeth; spectacles, contac.... The mark faced 1 opposition proceeding during prosecution.

FILED

May 19, 1994

SERIAL

75975501

REG#

2027973

REGISTERED

Dec 31, 1996

Owner

Applicant

COLGATE-PALMOLIVE COMPANY

Entity

Corporation

State

Address

300 Park Avenue, Trademarks, PK-8, New York, NY, 10022

Country

Attorney

NameMelanie Jennison

Law firm

Melanie Jennison Colgate-Palmolive Company

Address

300 Park Avenue, Trademarks, PK-8, New York, NY 10022, United States

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Filing Information

StatusREGISTERED

Filing DateMay 19, 1994

Serial Number75975501

Registration No.2027973

Registration DateDec 31, 1996

Status DateAug 20, 2026

Published for OppositionApr 11, 1995

Mark TypeTypeset (words/letters/numbers)

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1994

YEARS AGO

32y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 010Surgical, medical, dental & veterinary apparatus

US codes: 026, 039, 044

First use anywhere: May 17, 1995

First use in commerce: May 17, 1995

Class 021Household utensils, cookware & glassware

US codes: 002, 013, 023, 029, 030, 033, 040, 050

First use anywhere: Jan 10, 1995

First use in commerce: Jan 10, 1995

Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

61 events

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

Aug 20, 2026

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8

Aug 20, 2026

REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Aug 20, 2026

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF PARTIAL SEC. 8 & 9 EMAILED

Aug 20, 2026

NOTICE OF ACCEPTANCE OF PARTIAL SEC. 8 & 9 EMAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 19, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 29, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 29, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 29, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 29, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 29, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 29, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS SECTION 8 & 9 RECEIVED

Jun 24, 2026

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 10, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 10, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 10, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 10, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 10, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 31, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 23, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 23, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 23, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

May 23, 2022

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 23, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 23, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 06, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 06, 2017

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 06, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 04, 2017

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS SECTION 8 & 9 RECEIVED

Jan 04, 2017

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 31, 2015

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 21, 2011

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 21, 2011

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NOTICE OF SUIT

May 20, 2010

NOTICE OF SUIT

Aug 26, 2009

NOTICE OF SUIT

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 07, 2009

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 07, 2009

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 13, 2007

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Feb 13, 2007

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

Jan 31, 2007

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Dec 01, 2006

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Dec 01, 2006

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

CASE FILE IN TICRS

Sep 11, 2006

CASE FILE IN TICRS

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 03, 2002

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Mar 07, 2002

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Dec 31, 1996

REGISTERED-PRINCIPAL REGISTER

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Nov 01, 1996

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

EXAMINERS AMENDMENT -WRITTEN

Oct 29, 1996

EXAMINERS AMENDMENT -WRITTEN

ASSIGNED TO EXAMINER

Oct 24, 1996

ASSIGNED TO EXAMINER

DIVISIONAL PROCESSING COMPLETE

Oct 18, 1996

DIVISIONAL PROCESSING COMPLETE

SOU EXTENSION 1 GRANTED

Oct 18, 1996

SOU EXTENSION 1 GRANTED

STATEMENT OF USE PROCESSING COMPLETE

Oct 18, 1996

STATEMENT OF USE PROCESSING COMPLETE

SOU EXTENSION 1 FILED

Jun 24, 1996

SOU EXTENSION 1 FILED

USE AMENDMENT FILED

Jun 24, 1996

USE AMENDMENT FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Jan 02, 1996

NOA MAILED - SOU REQUIRED FROM APPLICANT

EXTENSION OF TIME TO OPPOSE RECEIVED

May 11, 1995

EXTENSION OF TIME TO OPPOSE RECEIVED

PUBLISHED FOR OPPOSITION

Apr 11, 1995

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Mar 10, 1995

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 04, 1994

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Oct 25, 1994

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Oct 21, 1994

ASSIGNED TO EXAMINER

Oct 19, 1994

ASSIGNED TO EXAMINER

COLGATE TOTAL

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