Who owns the COLLEGE AS IT SHOULD BE trademark?

The COLLEGE AS IT SHOULD BE trademark is owned by The Morehead-Cain Foundation.

What class is the COLLEGE AS IT SHOULD BE trademark registered in?

The COLLEGE AS IT SHOULD BE trademark is registered in Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

What is the serial number for COLLEGE AS IT SHOULD BE?

The USPTO serial number for COLLEGE AS IT SHOULD BE is 99510442.

What is the registration number for COLLEGE AS IT SHOULD BE?

COLLEGE AS IT SHOULD BE is registered under USPTO registration number 0.

COL

USPTO Trademark Record

PENDING

COLLEGE AS IT SHOULD BE

SN 99510442·Reg 0·Filed Nov 21, 2025

Owner The Morehead-Cain Foundation

Financial, monetary and banking services; insurance services; real estate services.; Education; providing of training; entertainment; sporting and cultural activities.

COLLEGE AS IT SHOULD BE (Serial No. 99510442), Registration No. 0, is a pending US trademark filed on Nov 21, 2025 by The Morehead-Cain Foundation. This trademark covers Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

Mark Intelligence

COLLEGE AS IT SHOULD BE (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 036 (Insurance, financial & real estate services) and Class 041 (Education & entertainment services) respectively. Goods and services include Financial, monetary and banking services; insurance services; real estate services.; Education; providing of training; e....

FILED

Nov 21, 2025

SERIAL

99510442

REG#

Owner

Applicant

The Morehead-Cain Foundation

Entity

Trust

State

Address

P.O. Box 690, Chapel Hill, NC, 27514

Country

Attorney

NameJames Dickson Phillips III

Law firm

James Dickson Phillips III Robinson Bradshaw & Hinson, P.A.

Address

1450 Raleigh Road, Suite 100, Chapel Hill, NC 27517, United States

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Filing Information

StatusPENDING

Filing DateNov 21, 2025

Serial Number99510442

Registration No.0

Status DateOct 13, 2026

Mark TypeStandard characters

Status DescriptionLive and pending, previous action allowance withdrawn

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jun 30, 2022

First use in commerce: Jun 30, 2022

Financial, monetary and banking services; insurance services; real estate services.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Jun 30, 2022

First use in commerce: Jun 30, 2022

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

18 events

PREVIOUS ALLOWANCE COUNT WITHDRAWN

Oct 13, 2026

PREVIOUS ALLOWANCE COUNT WITHDRAWN

WITHDRAWN FROM PUB - OG REVIEW QUERY

Sep 01, 2026

WITHDRAWN FROM PUB - OG REVIEW QUERY

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 12, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 13, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 13, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 13, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Apr 20, 2026

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Apr 20, 2026

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

NON-FINAL ACTION WRITTEN

Jan 23, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 23, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 23, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Jan 22, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 22, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 22, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Jan 20, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Nov 21, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 21, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Nov 21, 2025

APPLICATION FILING RECEIPT MAILED

COLLEGE AS IT SHOULD BE

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Other Marks by The Morehead-Cain Foundation

Other Marks in Class 036 — Insurance, financial & real estate services

Other Marks by James Dickson Phillips III

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