Who owns the DE BEERS NATURAL RARITY SCORE trademark?

The DE BEERS NATURAL RARITY SCORE trademark is owned by De Beers UK Limited.

What is the serial number for DE BEERS NATURAL RARITY SCORE?

The USPTO serial number for DE BEERS NATURAL RARITY SCORE is 79411324.

What is the registration number for DE BEERS NATURAL RARITY SCORE?

DE BEERS NATURAL RARITY SCORE is registered under USPTO registration number 8072728.

DEB

USPTO Trademark Record

REGISTERED

DE BEERS NATURAL RARITY SCORE

Q: What class is the DE BEERS NATURAL RARITY SCORE trademark registered in?

The DE BEERS NATURAL RARITY SCORE trademark is registered in Class 014 (Precious metals, jewelry, clocks & watches), Class 035 (Advertising, business management & retail services), Class 042 (Scientific, technology & SaaS services).

SN 79411324·Reg 8072728·Filed Dec 22, 2023

Owner De Beers UK Limited

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.; Advertising; business management, organization and administration; office functions.; Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

DE BEERS NATURAL RARITY SCORE (Serial No. 79411324), Registration No. 8072728, is a registered US trademark filed on Dec 22, 2023 by De Beers UK Limited. This trademark covers Class 014 (Precious metals, jewelry, clocks & watches), Class 035 (Advertising, business management & retail services), Class 042 (Scientific, technology & SaaS services).

early section 8: December 23, 2031

Mark Intelligence

DE BEERS NATURAL RARITY SCORE (Reg. #8072728) is a registered US trademark that has been protecting its owner, De Beers UK Limited, since 2023. The mark covers Class 014 (Precious metals, jewelry, clocks & watches), Class 035 (Advertising, business management & retail services) and Class 042 (Scientific, technology & SaaS services) respectively. Goods and services include Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.... The mark faced 4 opposition proceedings during prosecution.

FILED

Dec 22, 2023

SERIAL

79411324

REG#

8072728

REGISTERED

Dec 23, 2025

Owner

Applicant

De Beers UK Limited

Entity

Not Provided

Address

17 Charterhouse Street

Country

Attorney

NameBrian R. McGinley

Law firm

Brian R. McGinley Dentons US LLP

Docket

70034300.898

Address

P.O. Box 1302, Chicago, IL 60604, United States

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Filing Information

StatusREGISTERED

Filing DateDec 22, 2023

Serial Number79411324

Registration No.8072728

Registration DateDec 23, 2025

Status DateDec 23, 2025

Published for OppositionNov 04, 2025

Mark TypeStandard characters

Attorney Docket70034300.898

Status DescriptionLive and registered

Filing Signals

FILED

2023

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 4× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 014Precious metals, jewelry, clocks & watches

US codes: 002, 027, 028, 050

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 042Scientific, technology & SaaS services

US codes: 100, 101

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

31 events

FINAL DECISION TRANSACTION PROCESSED BY IB

Jul 23, 2026

FINAL DECISION TRANSACTION PROCESSED BY IB

FINAL DISPOSITION NOTICE SENT TO IB

Jul 03, 2026

FINAL DISPOSITION NOTICE SENT TO IB

FINAL DISPOSITION PROCESSED

Jul 02, 2026

FINAL DISPOSITION PROCESSED

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

May 21, 2026

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

May 04, 2026

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

May 04, 2026

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

Mar 23, 2026

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

REGISTERED-PRINCIPAL REGISTER

Dec 23, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Dec 23, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Nov 04, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 04, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 29, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 01, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS REQUEST FOR RECONSIDERATION RECEIVED

Sep 10, 2025

TEAS REQUEST FOR RECONSIDERATION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 10, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 10, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

FINAL REFUSAL WRITTEN

Jul 15, 2025

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Jul 15, 2025

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Jul 15, 2025

NOTIFICATION OF FINAL REFUSAL EMAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 02, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 02, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 02, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

REFUSAL PROCESSED BY IB

Jan 17, 2025

REFUSAL PROCESSED BY IB

REFUSAL PROCESSED BY MPU

Jan 02, 2025

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Jan 02, 2025

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Dec 14, 2024

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

NON-FINAL ACTION WRITTEN

Dec 13, 2024

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Dec 07, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 06, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Dec 06, 2024

APPLICATION FILING RECEIPT MAILED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Dec 05, 2024

SN ASSIGNED FOR SECT 66A APPL FROM IB

DE BEERS NATURAL RARITY SCORE

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