Who owns the DEAR SUGAR trademark?

The DEAR SUGAR trademark is owned by Cheryl Strayed, Inc..

What class is the DEAR SUGAR trademark registered in?

The DEAR SUGAR trademark is registered in Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services).

What is the serial number for DEAR SUGAR?

The USPTO serial number for DEAR SUGAR is 87498494.

What is the registration number for DEAR SUGAR?

DEAR SUGAR is registered under USPTO registration number 5394968.

DEA

USPTO Trademark Record

REGISTERED

DEAR SUGAR

SN 87498494·Reg 5394968·Filed Jun 20, 2017

Owner Cheryl Strayed, Inc.

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Education; providing of training; entertainment; sporting and cultural activities.

DEAR SUGAR (Serial No. 87498494), Registration No. 5394968, is a registered US trademark filed on Jun 20, 2017 by Cheryl Strayed, Inc.. This trademark covers Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services).

Section 8/9 declaration window: February 07, 2028

Mark Intelligence

DEAR SUGAR (Reg. #5394968) is a registered US trademark that has been protecting its owner, Cheryl Strayed, Inc., since 2017. The mark covers Class 016 (Paper goods, books & stationery) and Class 041 (Education & entertainment services) respectively. Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 20, 2017

SERIAL

87498494

REG#

5394968

REGISTERED

Feb 06, 2018

Owner

Applicant

Cheryl Strayed, Inc.

Entity

Corporation

State

Address

2440 NE 25th Avenue, Portland, OR, 97212

Country

Attorney

NamePeter Vaughan Shaver

Law firm

Peter Vaughan Shaver SOUND ADVICE, LLC

Docket

STRAYED DS8

Address

3939 NE HANCOCK STREET, #308, PORTLAND, OR 97212, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateJun 20, 2017

Serial Number87498494

Registration No.5394968

Registration DateFeb 06, 2018

Status DateJul 30, 2024

Published for OppositionNov 21, 2017

Next RenewalFebruary 07, 2028

Mark TypeStandard characters

Attorney DocketSTRAYED DS8

Status DescriptionLive and registered, Section 8 accepted

Filing Signals

FILED

2017

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 14M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Mar 11, 2010

First use in commerce: Mar 11, 2010

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Mar 11, 2010

First use in commerce: Mar 11, 2010

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

22 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 30, 2024

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Jul 30, 2024

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Jul 30, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

TEAS SECTION 8 RECEIVED

Jan 30, 2024

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Feb 06, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Feb 06, 2018

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Nov 21, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 21, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 01, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Oct 12, 2017

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 28, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINERS AMENDMENT -WRITTEN

Sep 27, 2017

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Sep 27, 2017

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Sep 27, 2017

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Sep 27, 2017

EXAMINER'S AMENDMENT ENTERED

EXAMINERS AMENDMENT -WRITTEN

Sep 25, 2017

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Sep 25, 2017

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Sep 25, 2017

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Sep 25, 2017

EXAMINER'S AMENDMENT ENTERED

ASSIGNED TO EXAMINER

Sep 18, 2017

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 27, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jun 23, 2017

NEW APPLICATION ENTERED

DEAR SUGAR

Get pre-filing clearance

Search 14M+ trademarks

Run a conflict check

Other Marks in Class 016 — Paper goods, books & stationery

Other Marks by Peter Vaughan Shaver

Resources

Company