Who owns the DESIGNED TO DEFY trademark?

The DESIGNED TO DEFY trademark is owned by OLAPLEX, INC..

What is the serial number for DESIGNED TO DEFY?

The USPTO serial number for DESIGNED TO DEFY is 98961701.

What is the registration number for DESIGNED TO DEFY?

DESIGNED TO DEFY is registered under USPTO registration number 8514745.

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Updated Oct 20, 2026·14 searches this week

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DES

USPTO Trademark Record

REGISTERED

DESIGNED TO DEFY

Q: What class is the DESIGNED TO DEFY trademark registered in?

The DESIGNED TO DEFY trademark is registered in Class 035 (Advertising, business management & retail services), Class 044 (Medical, veterinary & beauty care services).

SN 98961701·Reg 8514745·Filed Jan 14, 2025

Owner OLAPLEX, INC.

Advertising; business management, organization and administration; office functions.; Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

DESIGNED TO DEFY (Serial No. 98961701), Registration No. 8514745, is a registered US trademark filed on Jan 14, 2025 by OLAPLEX, INC.. This trademark covers Class 035 (Advertising, business management & retail services), Class 044 (Medical, veterinary & beauty care services).

early section 8: October 20, 2032

Mark Intelligence

DESIGNED TO DEFY (Reg. #8514745) is a registered US trademark that has been protecting its owner, OLAPLEX, INC., since 2025. The mark covers Class 035 (Advertising, business management & retail services) and Class 044 (Medical, veterinary & beauty care services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Medical services; veterinary servi.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 14, 2025

SERIAL

98961701

REG#

8514745

REGISTERED

Oct 20, 2026

Filing Information

StatusREGISTERED

Filing DateJan 14, 2025

Serial Number98961701

Registration No.8514745

Registration DateOct 20, 2026

Status DateOct 20, 2026

Published for OppositionJun 03, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Apr 02, 2025

First use in commerce: Apr 02, 2025

Advertising; business management, organization and administration; office functions.

Class 044Medical, veterinary & beauty care services

US codes: 100, 101

First use anywhere: Apr 02, 2025

First use in commerce: Apr 02, 2025

Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

29 events

REGISTERED-PRINCIPAL REGISTER

Oct 20, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 27, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 27, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

SOU EXTENSION 2 GRANTED

Aug 27, 2026

SOU EXTENSION 2 GRANTED

STATEMENT OF USE PROCESSING COMPLETE

Aug 27, 2026

STATEMENT OF USE PROCESSING COMPLETE

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 27, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Aug 26, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Jul 10, 2026

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Jul 10, 2026

TEAS STATEMENT OF USE RECEIVED

SOU TEAS EXTENSION RECEIVED

Jul 01, 2026

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Jul 01, 2026

SOU EXTENSION 2 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Nov 22, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 1 GRANTED

Nov 21, 2025

SOU EXTENSION 1 GRANTED

SOU TEAS EXTENSION RECEIVED

Nov 21, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Nov 21, 2025

SOU EXTENSION 1 FILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 14, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 14, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 14, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 14, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 14, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 07, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jun 03, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 03, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 28, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 03, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

May 02, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 14, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 14, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Jan 14, 2025

APPLICATION FILING RECEIPT MAILED

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