Who owns the DESIRE trademark?

The DESIRE trademark is owned by PROCTER & GAMBLE INTERNATIONAL OPERATIONS SA.

What is the serial number for DESIRE?

The USPTO serial number for DESIRE is 74604096.

What is the registration number for DESIRE?

DESIRE is registered under USPTO registration number 2051807.

Sealvo

Home Search: DESIREDESIRE #74604096

Back

Updated Sep 16, 2026·40 searches this week

View on USPTO TSDR Find similar marks

DES

USPTO Trademark Record

REGISTERED

DESIRE

Q: What class is the DESIRE trademark registered in?

The DESIRE trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

SN 74604096·Reg 2051807·Filed Nov 29, 1994

Owner PROCTER & GAMBLE INTERNATIONAL OPERATIONS SA

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

DESIRE (Serial No. 74604096), Registration No. 2051807, is a registered US trademark filed on Nov 29, 1994 by PROCTER & GAMBLE INTERNATIONAL OPERATIONS SA. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

renewal 30y period: April 15, 2027211 days remaining

Conflict Analysis

Full conflict analysis for DESIRE (SN 74604096) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

DESIRE (Reg. #2051807) is a registered US trademark that has been protecting its owner, PROCTER & GAMBLE INTERNATIONAL OPERATIONS SA, since 1994. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 29, 1994

SERIAL

74604096

REG#

2051807

REGISTERED

Apr 15, 1997

Filing Information

StatusREGISTERED

Filing DateNov 29, 1994

Serial Number74604096

Registration No.2051807

Registration DateApr 15, 1997

Status DateJun 08, 2017

Published for OppositionJan 21, 1997

Filing Basis & Declarations

Standard Characters ClaimedSection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

29 events

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Apr 15, 2026

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 08, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 08, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jun 08, 2017

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 08, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Apr 12, 2017

TEAS SECTION 8 & 9 RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jul 10, 2013

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 30, 2010

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 19, 2007

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 19, 2007

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

May 09, 2007

ASSIGNED TO PARALEGAL

PAPER RECEIVED

Apr 09, 2007

PAPER RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Apr 09, 2007

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

CASE FILE IN TICRS

Dec 14, 2006

CASE FILE IN TICRS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 17, 2004

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jun 14, 2002

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

PAPER RECEIVED

Apr 22, 2002

PAPER RECEIVED

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Apr 22, 2002

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Apr 15, 1997

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jan 21, 1997

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Dec 20, 1996

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 21, 1996

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 29, 1996

CORRESPONDENCE RECEIVED IN LAW OFFICE

FINAL REFUSAL MAILED

Feb 29, 1996

FINAL REFUSAL MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 26, 1995

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Jun 23, 1995

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

May 08, 1995

ASSIGNED TO EXAMINER

May 03, 1995

ASSIGNED TO EXAMINER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 02, 1995

CORRESPONDENCE RECEIVED IN LAW OFFICE

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Recently filed and registered marks in the same international class.

DES

DESIRE

79384926

Debenhams Brands Limited

PENDING

DES

DESIRE

73554131

SONORA COSMETICS, INC.

ABANDONED

DES

DESIRE

74134996

Durtem Inc.

ABANDONED

DES

DESIRE

74188320

Perfect Scents, Inc.

ABANDONED

Other Marks by Lynne M. Miller

Additional USPTO filings handled by the same attorney of record.

LOG

LogoMark

75186793

REGISTERED

IND

INDIVIDUELLE

75122602

REGISTERED

VID

VIDAL SASSOON

72437344

ABANDONED

AGU

AGUA DEL SOL

86450971

ABANDONED

DESIRE

Run a conflict check

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Lynne M. Miller

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company