Who owns the DEW-LA-LA trademark?

The DEW-LA-LA trademark is owned by Benefit Cosmetics LLC.

What is the serial number for DEW-LA-LA?

The USPTO serial number for DEW-LA-LA is 97795644.

What is the registration number for DEW-LA-LA?

DEW-LA-LA is registered under USPTO registration number 7553345.

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Home Search: DEW-LA-LADEW-LA-LA #97795644

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Updated Oct 9, 2026·21 searches this week

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DEW

USPTO Trademark Record

REGISTERED

DEW-LA-LA

Q: What class is the DEW-LA-LA trademark registered in?

The DEW-LA-LA trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

SN 97795644·Reg 7553345·Filed Feb 15, 2023

Owner Benefit Cosmetics LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

DEW-LA-LA (Serial No. 97795644), Registration No. 7553345, is a registered US trademark filed on Feb 15, 2023 by Benefit Cosmetics LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: October 29, 2030

Mark Intelligence

DEW-LA-LA (Reg. #7553345) is a registered US trademark that has been protecting its owner, Benefit Cosmetics LLC, since 2023. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 15, 2023

SERIAL

97795644

REG#

7553345

REGISTERED

Oct 29, 2024

Filing Information

StatusREGISTERED

Filing DateFeb 15, 2023

Serial Number97795644

Registration No.7553345

Registration DateOct 29, 2024

Status DateOct 29, 2024

Published for OppositionMay 16, 2023

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: May 27, 2024

First use in commerce: May 27, 2024

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

23 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 09, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 09, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 09, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Oct 29, 2024

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 29, 2024

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 20, 2024

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 20, 2024

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Sep 13, 2024

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 13, 2024

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Jul 11, 2024

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Jul 11, 2024

TEAS STATEMENT OF USE RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 13, 2024

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 1 GRANTED

Jan 11, 2024

SOU EXTENSION 1 GRANTED

SOU TEAS EXTENSION RECEIVED

Jan 11, 2024

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Jan 11, 2024

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 11, 2023

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 16, 2023

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 16, 2023

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 26, 2023

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 12, 2023

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Apr 11, 2023

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 05, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 18, 2023

NEW APPLICATION ENTERED

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