Who owns the DIEHARD trademark?

The DIEHARD trademark is owned by Advance Stores Company, Incorporated.

What class is the DIEHARD trademark registered in?

The DIEHARD trademark is registered in Class 025 (Clothing, footwear & headgear).

What is the serial number for DIEHARD?

The USPTO serial number for DIEHARD is 74099621.

What is the registration number for DIEHARD?

DIEHARD is registered under USPTO registration number 1696168.

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DIE

USPTO Trademark Record

REGISTERED

DIEHARD

SN 74099621·Reg 1696168·Filed Sep 21, 1990

Owner Advance Stores Company, Incorporated

Clothing, footwear, headwear.

DIEHARD (Serial No. 74099621), Registration No. 1696168, is a registered US trademark filed on Sep 21, 1990 by Advance Stores Company, Incorporated. This trademark covers Class 025 (Clothing, footwear & headgear).

Section 8/9 declaration window: June 23, 2032

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Mark Intelligence

DIEHARD (Reg. #1696168) is a registered US trademark that has been protecting its owner, Advance Stores Company, Incorporated, since 1990. The mark covers Class 025 (Clothing, footwear & headgear). Goods and services include Clothing, footwear, headwear.. The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 21, 1990

SERIAL

74099621

REG#

1696168

REGISTERED

Jun 23, 1992

Filing Information

StatusREGISTERED

Filing DateSep 21, 1990

Serial Number74099621

Registration No.1696168

Registration DateJun 23, 1992

Status DateApr 12, 2022

Published for OppositionMar 31, 1992

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

International Filings

Madrid Protocol1 filings

This mark has 1 Madrid Protocol filing on record with the USPTO.

1150179

480Aug 10, 2012

Source: USPTO Madrid International Filing Requests

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 039

First use anywhere: Dec 05, 1975

First use in commerce: Dec 05, 1975

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

54 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 27, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 27, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 27, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 27, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 27, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 23, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 23, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 23, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 12, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 12, 2022

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Apr 12, 2022

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 12, 2022

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 08, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 08, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 08, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS SECTION 8 & 9 RECEIVED

Dec 15, 2021

TEAS SECTION 8 & 9 RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 08, 2021

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 23, 2021

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 12, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 12, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 22, 2020

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 15, 2020

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 06, 2012

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jun 06, 2012

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 06, 2012

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jun 04, 2012

TEAS SECTION 8 & 9 RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 02, 2012

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 02, 2012

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NOTICE OF SUIT

May 01, 2012

NOTICE OF SUIT

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 05, 2009

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 05, 2009

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 07, 2009

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE FILE IN TICRS

Feb 08, 2008

CASE FILE IN TICRS

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 03, 2007

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 03, 2007

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 24, 2006

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 03, 2005

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 03, 2005

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 14, 2002

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 14, 2002

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Jun 20, 2002

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jun 20, 2002

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 08, 1998

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jun 15, 1998

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

AMENDMENT UNDER SECTION 7 - PROCESSED

Apr 29, 1994

AMENDMENT UNDER SECTION 7 - PROCESSED

SEC 7 REQUEST FILED

Oct 01, 1993

SEC 7 REQUEST FILED

REGISTERED-PRINCIPAL REGISTER

Jun 23, 1992

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Mar 31, 1992

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Feb 28, 1992

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 26, 1991

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Sep 23, 1991

ASSIGNED TO EXAMINER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 26, 1991

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Jan 02, 1991

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Nov 30, 1990

ASSIGNED TO EXAMINER

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