Who owns the DIEHARD trademark?

The DIEHARD trademark is owned by Advance Stores Company, Incorporated.

What class is the DIEHARD trademark registered in?

The DIEHARD trademark is registered in Class 025 (Clothing, footwear & headgear).

What is the serial number for DIEHARD?

The USPTO serial number for DIEHARD is 74333603.

What is the registration number for DIEHARD?

DIEHARD is registered under USPTO registration number 1781544.

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DIE

USPTO Trademark Record

REGISTERED

DIEHARD

SN 74333603·Reg 1781544·Filed Nov 23, 1992

Owner Advance Stores Company, Incorporated

Clothing, footwear, headwear.

DIEHARD (Serial No. 74333603), Registration No. 1781544, is a registered US trademark filed on Nov 23, 1992 by Advance Stores Company, Incorporated. This trademark covers Class 025 (Clothing, footwear & headgear).

Section 8/9 declaration window: July 13, 2033

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Mark Intelligence

DIEHARD (Reg. #1781544) is a registered US trademark that has been protecting its owner, Advance Stores Company, Incorporated, since 1992. The mark covers Class 025 (Clothing, footwear & headgear). Goods and services include Clothing, footwear, headwear.. The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 23, 1992

SERIAL

74333603

REG#

1781544

REGISTERED

Jul 13, 1993

Filing Information

StatusREGISTERED

Filing DateNov 23, 1992

Serial Number74333603

Registration No.1781544

Registration DateJul 13, 1993

Status DateMay 31, 2023

Published for OppositionApr 20, 1993

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

International Filings

Madrid Protocol1 filings

This mark has 1 Madrid Protocol filing on record with the USPTO.

1150179

480Aug 10, 2012

Source: USPTO Madrid International Filing Requests

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 039

First use anywhere: Nov 30, 1983

First use in commerce: Nov 30, 1983

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

51 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 27, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 27, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 27, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 27, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 27, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 23, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 23, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 23, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 31, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 31, 2023

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

May 31, 2023

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 31, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Nov 08, 2022

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 13, 2022

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 08, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 08, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 08, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 08, 2021

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 12, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 12, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 22, 2020

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 15, 2020

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 09, 2013

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

May 09, 2013

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 09, 2013

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

May 06, 2013

TEAS SECTION 8 & 9 RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 02, 2012

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 02, 2012

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NOTICE OF SUIT

May 01, 2012

NOTICE OF SUIT

Oct 12, 2011

NOTICE OF SUIT

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 05, 2009

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 05, 2009

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 07, 2009

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE FILE IN TICRS

Feb 23, 2009

CASE FILE IN TICRS

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 03, 2007

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 03, 2007

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 24, 2006

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 18, 2005

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 18, 2005

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 18, 2003

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Oct 18, 2003

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Jul 08, 2003

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jul 08, 2003

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 18, 2002

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 15, 1999

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jun 16, 1999

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Jul 13, 1993

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Apr 20, 1993

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Mar 19, 1993

NOTICE OF PUBLICATION

ASSIGNED TO EXAMINER

Feb 11, 1993

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 11, 1993

APPROVED FOR PUB - PRINCIPAL REGISTER

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