Who owns the DIRECT BLUE trademark?

The DIRECT BLUE trademark is owned by Blue Cross and Blue Shield Association.

What class is the DIRECT BLUE trademark registered in?

The DIRECT BLUE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for DIRECT BLUE?

The USPTO serial number for DIRECT BLUE is 74595647.

What is the registration number for DIRECT BLUE?

DIRECT BLUE is registered under USPTO registration number 1954541.

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USPTO Trademark Record

REGISTERED

DIRECT BLUE

SN 74595647·Reg 1954541·Filed Nov 07, 1994

Owner Blue Cross and Blue Shield Association

Financial, monetary and banking services; insurance services; real estate services.

DIRECT BLUE (Serial No. 74595647), Registration No. 1954541, is a registered US trademark filed on Nov 07, 1994 by Blue Cross and Blue Shield Association. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: February 06, 2036

Mark Intelligence

DIRECT BLUE (Reg. #1954541) is a registered US trademark that has been protecting its owner, Blue Cross and Blue Shield Association, since 1994. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 07, 1994

SERIAL

74595647

REG#

1954541

REGISTERED

Feb 06, 1996

Filing Information

StatusREGISTERED

Filing DateNov 07, 1994

Serial Number74595647

Registration No.1954541

Registration DateFeb 06, 1996

Status DateOct 23, 2026

Published for OppositionNov 14, 1995

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Oct 01, 1989

First use in commerce: Oct 01, 1989

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

38 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 23, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED

Oct 23, 2026

POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 23, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Oct 23, 2026

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 23, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Aug 06, 2026

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 06, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 02, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 02, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 02, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 02, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 02, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 07, 2016

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 07, 2016

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Apr 07, 2016

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 07, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 01, 2016

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 06, 2015

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE FILE IN TICRS

Aug 22, 2006

CASE FILE IN TICRS

ASSIGNED TO PARALEGAL

Apr 07, 2006

ASSIGNED TO PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 07, 2006

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 07, 2006

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Nov 11, 2005

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Nov 11, 2005

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 14, 2002

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 14, 2001

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Nov 08, 2001

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Feb 06, 1996

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Nov 14, 1995

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Oct 13, 1995

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 10, 1995

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 23, 1995

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

May 15, 1995

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Apr 18, 1995

ASSIGNED TO EXAMINER

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